How to Build Trust and Leverage Your Blogging Skills — Actionable Insights

Oana Filip

Since we launched Pix­el­grade Club a few months ago I start­ed to masive­ly chat with a bunch of blog­gers out there. No mat­ter the indus­try they’re rep­re­sent­ing — fash­ion, food, lifestyle, edu­ca­tion, they all have a com­mon goal: build­ing and main­tain­ing trust.

Trust is a seri­ous thing and it requires a con­sis­tent effort to gain it and some small mis­takes to lose it. After get­ting in touch with a wide range of blog­gers and sto­ry­tellers I found out how they earn it and ampli­fy it for the long game.

Trust has to be earned. You can’t buy it on Google AdWords or increase it through pop­ups. It’s built through open and hon­est dia­log, over time. Being a trust­wor­thy human with trans­paren­cy isn’t a quick growth hack, it’s a long term path to grow­ing an audi­ence.
— Paul Jarvis via Grow Your Audi­ence

#1 — Be genuine and consolidate your brand

Most of the pro­fes­sion­al blog­gers (in this par­tic­u­lar sce­nar­ios, it equals those who earn mon­ey out of their pas­sion) have a sol­id per­son­al man­i­festo on their web­site. Fre­quent­ly, it’s all about the val­ues they stand for, which top­ics they choose to cov­er and why, how they refuse col­lab­o­ra­tions, or which rules they apply in dif­fer­ent sit­u­a­tions.

Often, being gen­uine is all about being true to your­self. With oth­er words, if some­one meets you offline, he or she should get the same feel­ing as the moment they read your sto­ries, lis­ten to your pod­cast, watch your videos.

Don’t pre­tend, don’t be fake, don’t mis­lead. There’s no short­cut that will bring you overnight fame and glo­ry, there’s just you and who you are at the end of the day, no mat­ter the medi­um. Look after the long-game achieve­ments.

Take­away: Write as you speak and put your per­son­al­i­ty into the spot­light. Nobody can steal your unique style, at least not in the right way.

#2 — Be active and keep things up-to-date

Trust is hard to earn with­out hav­ing a con­sis­tent activ­i­ty. You need to put hard work to keep your blog rel­e­vant. Peo­ple need a cer­tain dynam­ic to per­ceive that things are rolling, you are doing your job, and they belong to a live­ly com­mu­ni­ty, always there for them.

In more spe­cif­ic terms, this means to devel­op an inter­nal strat­e­gy around the top­ics that define you. Make sure you write in har­mo­ny with what you sin­cere­ly believe in, and you do it reg­u­lar­ly. Oth­er­wise, folks will soon notice that you’re super­fi­cial or you are try­ing to grab atten­tion for hid­den inter­ests.

On the oppo­site side, if you suc­ceed to devel­op an edi­to­r­i­al and con­tent tac­tic that makes sense and draws a state­ment about you and your blog, results will def­i­nite­ly show up.

Take­away: Cre­ate and fol­low a con­tent cal­en­dar with a strong mix of top­ics, and write about com­ple­men­tary ideas, not only self-pro­mo.

#3 — Be an authority in your field

Anoth­er great way to nur­ture trust is by teach­ing what you know and posi­tion your­self as an author­i­ty. Being an expert means that you know more than some­one else in a spe­cif­ic area. Teach­ing involves exper­i­ment­ing the first two ideas — be gen­uine and be active — since with­out them the foun­da­tion is pret­ty frag­ile.

The smartest approach on this one is to teach a sim­i­lar audi­ence by lis­ten­ing a lot in the first phase. Don’t pre­tend that you know it all or that you have solu­tions for each strug­gle out there. Instead, focus your time and ener­gy in under­stand­ing the par­tic­u­lar­i­ty of that ecosys­tem, and adjust your know-how accord­ing­ly.

Take­away: Lead by exam­ple and teach after you gath­ered some lessons and take­aways as a result of direct expe­ri­ence (no mat­ter if you failed).

The truth is that trust can come in many forms, it’s a long term com­mit­ment, and it def­i­nite­ly lies in design too. Most of the blog­gers I reached told me that our Word­Press themes inspire con­fi­dence through their over­all look-and-feel.

After spend­ing some time brows­ing the Pix­el­grade site, I’m real­ly impressed! Your themes are beau­ti­ful. — Maya

We haven’t achieved this stage out of the blue nor did we gained recog­ni­tion overnight. There are more than six years since we’ve been iter­at­ing and mak­ing things bet­ter on mul­ti­ple lev­els. But enough with say­ing, just give the Club a go and add anoth­er lay­er of trust for your blog. You can kick-off with a 14-day free tri­al peri­od, so make it count!

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.