How To Create a Consistent Personal Brand by Blogging

Oana Filip

You need more than good­will if you’re one of those blog­gers who aim to reach your full poten­tial. You should pay atten­tion on being both authen­tic and con­sis­tent in the long run. Build­ing per­son­al brand­ing could be your gate­way.


In the last cou­ple of years, the blog­ging ecosys­tem grew tremen­dous­ly on mul­ti­ple lev­els: from how peo­ple have got­ten in touch with this activ­i­ty to how they’ve been devel­op­ing strate­gies to make it a full-time job. Nowa­days, there are a lot of folks that are invest­ing time, ener­gy, and mon­ey in cre­at­ing some­thing that’s called blog­ging as a pro­fes­sion.

As any entre­pre­neur­ial jour­ney, blog­ging can be full of ups and downs. Lack of knowl­edge about how to grow an audi­ence, demand­ing expe­ri­ences in work­ing with some brands, tons of efforts in build­ing a name are just a few of them. Noth­ing valu­able gets done by the blink of an eye or via a growth hack.

When it comes to cre­at­ing a con­sis­tent per­son­al brand there’s no short­cut. For­get about growth hack­ing strate­gies or any oth­er nuclear tac­tics because it doesn’t work like that.


I talked with a bunch of blog­gers about how they lev­eled up their dig­i­tal game. They said that from a cer­tain point much of their atten­tion is focused on build­ing and main­tain­ing a con­sis­tent per­son­al brand. One that peo­ple love and remem­ber despite how jammed this play­ground is and will con­tin­ue to be.

I’ve put togeth­er their insights next to our know-how of themes’ cre­ators and here’s what you should con­sid­er:

#1 — Be true to yourself and to your audience

Every­body starts small. No mat­ter how shaky is your traf­fic in your ear­ly days, make sure you deliv­er coher­ent mes­sages all over the medi­ums. Express that you deeply believe in what you write, you pack words which define your core val­ues and beliefs, and you would do the same if some­one is going to meet you in the offline world.

Noth­ing is more pre­cious than hav­ing folks sup­port­ing your blog­ging activ­i­ty and act as proud ambas­sadors.

Assume the stage you’ve reached as a blog­ger and act accord­ing­ly. Peo­ple appre­ci­ate trans­paren­cy more than any­thing else, espe­cial­ly in the blog­ging sphere where there’s an alarm­ing amount of fake and futil­i­ty. 

By the way, it’s one of our core val­ues which we strong­ly man­i­fest it both inter­nal­ly and exter­nal­ly. It brought as plen­ty of advan­tages and peace of mind along the way.

How to do that?

  • Write arti­cles because you learned some­thing that you think is valu­able for your com­mu­ni­ty and you want to share the take­aways to lend a hand.
  • Share your strug­gles and chal­lenges as a blog­ger, no mat­ter where you stand on the lad­der — begin­ner or a top-play­er — because it will help you cre­ate stronger bonds.
  • Don’t accept part­ner­ships which don’t align with who you are just for the sake of some mon­ey or for a super­fi­cial good PR wave.

#2 — Keep an engaging dialogue with your tribe

Make room to con­stant­ly stay in touch with your tribe, to under­stand their points of view and to empow­er healthy dis­cus­sions. This way you cre­ate a great sense of belong­ing that will keep peo­ple close both in the short and the long run. Noth­ing is more pre­cious than hav­ing folks sup­port­ing your blog­ging activ­i­ty and act as proud ambas­sadors.

Most of the sto­ry­tellers want to focus on what they’re enjoy­ing doing most — express­ing their ideas bet­ter.

Some­times, blog­gers tend to for­get how they reached a par­tic­u­lar stage and start ignor­ing their audience’s needs and requests. This atti­tude leads them to a lack of engage­ment from their audi­ence because peo­ple don’t feel appre­ci­at­ed and val­ued any­more. Try to remem­ber that thanks to those peo­ple, their atten­tion, maybe even their mon­ey or word-of-mouth you’re here today.

How to do that?

  • Cre­ate an edi­to­r­i­al strat­e­gy and a con­tent cal­en­dar with ideas that you’re look­ing for­ward to trans­form­ing into arti­cles.
  • Reply to each com­ment some­one writes on your arti­cles, despite the fact that a few are far­fetched or lack a cer­tain mean­ing.
  • Invite avid read­ers to write on your blog, to share their trust­ed opin­ions around relat­ed top­ics in order to con­tribute.

#3 — Consider personal branding a long-term game

All the tan­gi­ble and non-tan­gi­ble assets define your brand: visu­al iden­ti­ty, ver­bal iden­ti­ty, colours, logo, pho­tog­ra­phy, tagline, words, reac­tions, pres­ence — all of them say some­thing about the char­ac­ter behind the scenes.

If you want to achieve spec­tac­u­lar results with your blog­ging jour­ney all of these need to be tak­en care of. There’s no doubt that most of the sto­ry­tellers want to focus on what they’re enjoy­ing doing most — express­ing their ideas bet­ter — and less on the tech­ni­cal side of things. Please bear in mind that they are manda­to­ry today, when blog­ging is such a crowd­ed place out there.

How to do that?

  • Do your research regard­ing the who are the right part­ners that can help you get the look-and-feel and the vibe you want to con­t­a­m­i­nate peo­ple with.
  • Invest what­ev­er resources you may need when launch­ing a sto­ry in the world because you want to make sure it’s one that rep­re­sents you.
  • Keep every­thing up to date as you evolve and adjust your brand­ing as you move from one stage of evo­lu­tion to anoth­er.

I’m here to help you create a fabulous blog

Express your ideas bet­ter next to me.

Get start­ed now

When it comes to cre­at­ing a con­sis­tent per­son­al brand there’s no short­cut. For­get about growth hack­ing strate­gies or any oth­er nuclear tac­tics because it doesn’t work like that. You just need to be gen­uine­ly com­mit­ted to the jour­ney and take it one step at a time.

We can’t do the job for you, but we can def­i­nite­ly lend a hand to help you avoid a bunch of painful mis­takes. We did that dozens of times and things worked out great. Kick-off by choos­ing a solu­tion that allows you to win pre­cious time to focus on your writ­ing pas­sion. Explore Pix­el­grade Club!

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.