Growing an Audience Around your Blog it’s a Long-Term Strategy

Oana Filip
community

Stand­ing out from the dig­i­tal crowd requires a con­sis­tent effort on mul­ti­ple lev­els: from build­ing a web­site that fits your par­tic­u­lar needs until cre­at­ing real val­ue through mean­ing­ful con­tent. None of them hap­pen overnight.


Hav­ing an eye-can­dy web­site that match­es your per­son­al­i­ty is not enough. Even though it suits your goals — what­ev­er they are: busi­ness or non-busi­ness — you need to push the bound­aries and build a com­mu­ni­ty around it.

As a sto­ry­teller (both free­lancer and now employ­ee) I’ve seen dozens of web­sites that look stun­ning, but they remain in the shad­ow because they lack a strat­e­gy about how to main­tain a cer­tain rhythm for an audi­ence.

I’ve learned from my mis­takes and accom­plish­ments, but from oth­er people’s expe­ri­ence as well, that grow­ing a tribe around your dig­i­tal activ­i­ty it’s a long-term endeav­our.

Paul’s Jarvis course is one of the best resources out there con­cern­ing this play­ground. I attend­ed all the lessons from Chimp Essen­tials, and I deeply believe in the great val­ue of some of them.


I’ll not insist on how impor­tant is to cre­ate a blog that is unique regard­ing the look-and-feel but also solves dig­i­tal pains in the right way. We cre­at­ed Pix­el­grade Club as a com­pre­hen­sive approach to cov­er this hot top­ic.

For those of you who are unfa­mil­iar with it, here’s a quick note on what you should know: 14-day free tri­al peri­od, con­tin­u­ous updates to keep your web­site rel­e­vant and per­for­mant, top-notch cus­tomer sup­port, and a nice bonus of choos­ing between five (and count­ing) of our best blog­ging Word­Press themes. With oth­er words: you have every­thing you need to suc­ceed.


Let me walk you through the main actions you can take to expand your blog’s audi­ence and inter­est.

#1 — Build an honest communication playground

No mat­ter if you have a mag­a­zine or a food blog, it’s high­ly essen­tial to write down what defines you regard­ing com­mu­ni­ca­tion. Align every­thing at who you are, the val­ues you stand for, and the over­all atti­tude that you man­i­fest in gen­er­al.

If you’re infor­mal and relaxed con­cern­ing tone-and-voice, make sure you reflect that with­in your con­tent. If you pre­fer to write very straight­for­ward and to the point, do that on every chan­nel you use to share your sto­ries.

Small tip: be authen­tic and start from what makes you-you, not what’s cool or trendy out there.

#2 — Develop a content calendar

Make sure you build trust by keep­ing peo­ple inter­est­ed in what you’re doing in the long run. A great way of cre­at­ing stronger bonds is by writ­ing on a con­stant basis, and con­tent cal­en­dars are a great way of dis­ci­pline in that sense.

Take time to under­stand what’s rel­e­vant for you and your audi­ence, devel­op ideas that solve prob­lems (some­times, a dif­fer­ent per­spec­tive is more than enough), invest in shap­ing thoughts in align­ment with your inner-why. Don’t write about what’s hype, write about what’s nec­es­sary and suit­able for your tribe.

Small tip: build con­sis­ten­cy and fore­see what you are going to blog about and how often you plan to push the pub­lish but­ton.

#3 — Come closer to your main audience(s)

The truth is that you don’t need to be every­where to spread the word about your sto­ries. There are dozens of social chan­nels that might seem rel­e­vant and catchy, but they don’t bring any val­ue. Once you know who the peo­ple you’re talk­ing to are you will auto­mat­i­cal­ly know which medi­ums fit your goals best.

Bear in mind that most of them are out of con­trol from a cer­tain point (and can drain you out of ener­gy), while oth­ers are far eas­i­er to explore. Paul Jarvis rec­om­mends newslet­ters and MailChimp as a solu­tion to keep the dynam­ic alive with your tribe. And so do we.

Small tip: ini­ti­ate and nur­ture dia­logue, don’t cre­ate a habit of talk­ing only about your­self and your par­tic­u­lar inter­est.


These three direc­tions are a good entry point if you’re a blog­ger and you plan to expand the net­work health­ily and con­sis­tent­ly. No mat­ter the core of your web­site, as long as you are true to your­self and every­thing you do seems from the same land­scape peo­ple will appre­ci­ate, trust, and talk about it. And this is the begin­ning of grow­ing an audi­ence around your blog.

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.