Building a Blog Website

Being a blog­ger or a dig­i­tal sto­ry­teller has a whole dif­fer­ent mean­ing than it had at the begin­ning of the dig­i­tal era. The evo­lu­tion was (and still is) organ­ic and nat­ur­al from so many points of view. If back then peo­ple used to write con­tent that was main­ly about their par­tic­u­lar uni­verse, today the land­scape is pret­ty dif­fer­ent. Thanks to the intense con­nec­tiv­i­ty, you have the chance to write down sto­ries about a wide range of top­ics. You can eas­i­ly inter­view some pho­tog­ra­ph­er trav­el­ling across the world, write a short piece about your favourite cof­fee shop or sim­ply share an inti­mate sto­ry about some heart­break­ing expe­ri­ences you had.

The author­i­ty and the pow­er gained by blog­gers is huge and often it can make a real dif­fer­ence. But all of this is pos­si­ble only by invest­ing time, ener­gy, and mon­ey into build­ing the right web­site for your needs. You need to have a place to gath­er all this infor­ma­tion. One www that ful­ly rep­re­sents you and your inter­ests, that help you stand out from the crowd and make room for your voice to be heard.

How can you make it happen?

Choose a trustworthy and easy-to-use platform

It’s not a sur­prise that Word­Press might be the first option that comes into your mind since 27% (and count­ing) of the biggest web­sites are on this plat­form. On top of that, they were among the first that start­ed by sim­ply empow­er­ing peo­ple to start a dig­i­tal jour­nal and share their thoughts with the world. This means their focus was from day one to sup­port blogs and online plat­forms to get trac­tion.

Besides his rep­u­ta­tion, Word­Press is a handy solu­tion also in terms of the ease of use. You will not waste valu­able time to start han­dling because every­thing is well struc­tured and aligned to your ordi­nary dig­i­tal habits. You can eas­i­ly learn to man­age it, so that you can focus on what mat­ters most to you: writ­ing mean­ing­ful sto­ries.

Choose a theme tailored to your particular needs

Find­ing the right Word­Press theme can be a tricky path, but here’s what you need to take into con­sid­er­a­tion when choos­ing. First thing first do an in-depth research about the team behind the scenes (who are the folks sell­ing that prod­uct? are they trust­wor­thy or sim­ply busi­ness own­ers?). Sec­ond of all, make sure that you don’t get just catchy pix­els that seem to have a cer­tain sense for your goals. Instead, opt for a theme that was devel­oped as a solu­tion to your needs, and who deeply under­stands where you’re head­ing with your upcom­ing web­site. More­over, skim through their doc­u­men­ta­tion and find out if they keep it rel­e­vant in the very long run. It will make your life eas­i­er and more pleas­ant.

Our grow­ing port­fo­lio has at least three themes focused on blog­gers and pub­lish­ers of all kinds: Patch, Hive, Silk, and Gema. All of them has a unique per­son­al­i­ty thanks to a cre­ative con­cept that makes each of them tru­ly remark­able. Depend­ing on your objec­tives and per­son­al pref­er­ences you can go with any of them. For exam­ple, you can choose Patch if you plan to devel­op a cer­tain type of dig­i­tal mag­a­zine, with Hive if you’re a true typog­ra­phy lover, or with Gema if you pre­fer a boost of atti­tude. What­ev­er you adapt you will enjoy the over­all expe­ri­ence. It’s a promise.

Add images and stories that represent you

What would be a web­site with­out eye-can­dy images and impact­ful con­tent? Not much, we’d say. We high­ly encour­age you to find the smartest solu­tions in terms of images, and devel­op a con­stant writ­ing exer­cise at the same time. Keep in mind that every pic­ture or sto­ry is a mir­ror of you, and peo­ple will auto­mat­i­cal­ly draw an opin­ion start­ing with these two items.

There­fore, make sure every­thing is aligned to your brand­ing, no mat­ter the pro­file. If you’re a food blog­ger than choose pics that keep peo­ple drool­ing; if you’re a nar­ra­tive jour­nal­ist then stick with long form arti­cles and don’t be afraid by the length of your sto­ries; if you’re man­ag­ing a mag­a­zine don’t for­get to adapt every­thing to your one-of-a-kind voice.

Build a community around your blog

Nobody aims to talk by itself, right? Avoid that by invest­ing into cre­at­ing and con­sol­i­dat­ing a com­mu­ni­ty that enjoys your sto­ries. Cre­ate con­nec­tions that last and keep an active dia­logue with your audi­ence. Not only you will get plen­ty of use­ful feed­back about how to improve the entire expe­ri­ence you’re offer­ing, you will also get a bunch of ideas and poten­tial top­ics to write about.

Nonethe­less, peo­ple who stick with you and feel they belong to your com­mu­ni­ty will act like ambas­sadors for your brand. With oth­er words, they will pro­mote your con­tent, will spread the word about it, will be eager to sub­scribe to your newslet­ter and be the first ones who find out which are the fresh sto­ries from the oven. It might sound like abstract perks when, in fact, they’re more than con­crete result that will increase your rep­u­ta­tion. In the end, there are plen­ty of blog­gers with a strong per­son­al brand­ing who make a liv­ing out of their web­sites.

Go even further

Why social sharing helps me?

Social shar­ing is so much more than a nice-to-have fea­ture. In fact, it is a valu­able gate­way to increase your audi­ence, and reach your vis­i­bil­i­ty. Imag­ine peo­ple who love your con­tent let­ting oth­ers know about it and so on. It’s like a snow­ball that becomes big­ger and big­ger and grabs atten­tion, some­thing every blog­ger desires.

Why you should care about security?

Ever won­der how it feels to lose the con­trol of your web­site? Not cool, believe us. Secu­ri­ty is impor­tant not only in terms of know­ing that your work is safe, but also as a proof of trust and reli­a­bil­i­ty for that com­mu­ni­ty we men­tioned above. Keep in mind that every­one wants pro­tec­tion, and any web­site, no mat­ter the nature of it, lacks pro­fes­sion­al­ism if doesn’t treat it with pri­or­i­ty.

Why should I pay attention to image optimisation?

Most­ly because you want to have a web­site that is fast, and offers a flaw­less expe­ri­ence for the users. Images are an impor­tant part of this puz­zle and can have a huge impact on the entire flow. Nobody wants an annoy­ing jour­ney full with block­ers. In fact, nobody will strug­gle to make it hap­pen. Peo­ple will drop by the blink of an eye, and start search­ing dif­fer­ent ways to ful­fil their requests.

Why I need SEO infrastructure?

In fact, once you have an web­site SEO is some­thing you can’t avoid. Google starts index­ing your con­tent, and if you don’t have knowl­edge about how to max­imise its poten­tial things can get blur­ry. You will not obtain the desired results. How­ev­er, we are ful­ly respon­si­ble and we build our themes tak­ing into con­sid­er­a­tion con­sis­tent SEO prac­tices. This way, you know for a fact that you start your dig­i­tal jour­ney with the right foot.

This article applies to Gema, Hive, Julia, Patch, and Silk as they share the same underlying structure.

Updated on June 9, 2017

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