Being a blogger or a digital storyteller has a whole different meaning than it had at the beginning of the digital era. The evolution was (and still is) organic and natural from so many points of view. If back then people used to write content that was mainly about their particular universe, today the landscape is pretty different. Thanks to the intense connectivity, you have the chance to write down stories about a wide range of topics. You can easily interview some photographer travelling across the world, write a short piece about your favourite coffee shop or simply share an intimate story about some heartbreaking experiences you had.
The authority and the power gained by bloggers is huge and often it can make a real difference. But all of this is possible only by investing time, energy, and money into building the right website for your needs. You need to have a place to gather all this information. One www that fully represents you and your interests, that help you stand out from the crowd and make room for your voice to be heard.
How can you make it happen?
Choose a trustworthy and easy‐to‐use platform
It’s not a surprise that WordPress might be the first option that comes into your mind since 27% (and counting) of the biggest websites are on this platform. On top of that, they were among the first that started by simply empowering people to start a digital journal and share their thoughts with the world. This means their focus was from day one to support blogs and online platforms to get traction.
Besides his reputation, WordPress is a handy solution also in terms of the ease of use. You will not waste valuable time to start handling because everything is well structured and aligned to your ordinary digital habits. You can easily learn to manage it, so that you can focus on what matters most to you: writing meaningful stories.
Choose a theme tailored to your particular needs
Finding the right WordPress theme can be a tricky path, but here’s what you need to take into consideration when choosing. First thing first do an in‐depth research about the team behind the scenes (who are the folks selling that product? are they trustworthy or simply business owners?). Second of all, make sure that you don’t get just catchy pixels that seem to have a certain sense for your goals. Instead, opt for a theme that was developed as a solution to your needs, and who deeply understands where you’re heading with your upcoming website. Moreover, skim through their documentation and find out if they keep it relevant in the very long run. It will make your life easier and more pleasant.
Our growing portfolio has at least three themes focused on bloggers and publishers of all kinds: Patch, Hive, Silk, and Gema. All of them has a unique personality thanks to a creative concept that makes each of them truly remarkable. Depending on your objectives and personal preferences you can go with any of them. For example, you can choose Patch if you plan to develop a certain type of digital magazine, with Hive if you’re a true typography lover, or with Gema if you prefer a boost of attitude. Whatever you adapt you will enjoy the overall experience. It’s a promise.
Add images and stories that represent you
What would be a website without eye‐candy images and impactful content? Not much, we’d say. We highly encourage you to find the smartest solutions in terms of images, and develop a constant writing exercise at the same time. Keep in mind that every picture or story is a mirror of you, and people will automatically draw an opinion starting with these two items.
Therefore, make sure everything is aligned to your branding, no matter the profile. If you’re a food blogger than choose pics that keep people drooling; if you’re a narrative journalist then stick with long form articles and don’t be afraid by the length of your stories; if you’re managing a magazine don’t forget to adapt everything to your one‐of‐a‐kind voice.
Build a community around your blog
Nobody aims to talk by itself, right? Avoid that by investing into creating and consolidating a community that enjoys your stories. Create connections that last and keep an active dialogue with your audience. Not only you will get plenty of useful feedback about how to improve the entire experience you’re offering, you will also get a bunch of ideas and potential topics to write about.
Nonetheless, people who stick with you and feel they belong to your community will act like ambassadors for your brand. With other words, they will promote your content, will spread the word about it, will be eager to subscribe to your newsletter and be the first ones who find out which are the fresh stories from the oven. It might sound like abstract perks when, in fact, they’re more than concrete result that will increase your reputation. In the end, there are plenty of bloggers with a strong personal branding who make a living out of their websites.
Go even further
Why social sharing helps me?
Social sharing is so much more than a nice‐to‐have feature. In fact, it is a valuable gateway to increase your audience, and reach your visibility. Imagine people who love your content letting others know about it and so on. It’s like a snowball that becomes bigger and bigger and grabs attention, something every blogger desires.
Why you should care about security?
Ever wonder how it feels to lose the control of your website? Not cool, believe us. Security is important not only in terms of knowing that your work is safe, but also as a proof of trust and reliability for that community we mentioned above. Keep in mind that everyone wants protection, and any website, no matter the nature of it, lacks professionalism if doesn’t treat it with priority.
Why should I pay attention to image optimisation?
Mostly because you want to have a website that is fast, and offers a flawless experience for the users. Images are an important part of this puzzle and can have a huge impact on the entire flow. Nobody wants an annoying journey full with blockers. In fact, nobody will struggle to make it happen. People will drop by the blink of an eye, and start searching different ways to fulfil their requests.
Why I need SEO infrastructure?
In fact, once you have an website SEO is something you can’t avoid. Google starts indexing your content, and if you don’t have knowledge about how to maximise its potential things can get blurry. You will not obtain the desired results. However, we are fully responsible and we build our themes taking into consideration consistent SEO practices. This way, you know for a fact that you start your digital journey with the right foot.