How to Approach Blogging if You are a Beginner?

Oana Filip

From many points of view, start­ing a blog is no dif­fer­ent than cre­at­ing a new project for col­lege or job. Every­thing lies in your style and way of doing things. You will learn on the fly. You will improve along the way. You will get bet­ter. You will suc­ceed in the end.

The truth is that there are a bunch of how-to guides about how to start a bog. How­ev­er, most of them can make you feel over­whelmed by all the rules and the steps you should pay atten­tion to. That’s why we need a more friend­ly way to talk about blog­ging for those who are bare­ly scratch­ing the sur­face.

After talk­ing with a wide range of blog­gers out there: from those who are using this chan­nel to share sto­ries around their pas­sions until those who are mak­ing a liv­ing out of their web­sites, we dis­cov­ered that there’s way too lit­tle dia­logue around how to start a blog on your rhythm.

There­fore, we summed up a few aspects to keep in mind when kick­ing-off the blog­ging jour­ney. No mat­ter the years you have, your aca­d­e­m­ic back­ground, or where you are based. You can make it work. Let’s walk you through this!

Blogging is, and it should, be about you

Fre­quent­ly, peo­ple talk about how you should have a clear state­ment on your blog and stick to it. We encour­age you to start the oth­er way around. Write con­tent that is mean­ing­ful and use­ful for you, sto­ries that you find them insight­ful. This way you make sure you own what you pub­lish because it’s part of your inner-why and blog­ging should define your core val­ues, what­ev­er they are.

Don’t try to spend days and weeks on the per­fect sen­tence that describes your blog. You have plen­ty of time to dis­cov­er it and fine-tune it along the way. Invest time and ener­gy in writ­ing pieces that say some­thing about who you are.

Share your stories with the world

Be the first ambas­sador of your blog by telling your friends that you have a web­site and invit­ing them to be the first cri­tiques of your dig­i­tal sto­ries. Go a step fur­ther and share your sto­ries on the social media chan­nels you use on a reg­u­lar basis and encour­age peo­ple to pro­vide feed­back.

Don’t try to keep the sto­ries for your­self and draw con­clu­sions of any kinds because they lack sol­id argu­ments such as val­i­da­tion from your poten­tial read­ers. Jump in cold waters and make room for peo­ple to start a dia­logue and offer sug­ges­tions. This way you will have a clue about which top­ics they find use­ful and which not.

Actively listen to your readers

There’s no bet­ter way to find what your audi­ence expects from your then ask­ing about its expec­ta­tions. You can open a wide range of com­mu­ni­ca­tion medi­ums to engage with your read­ers: from read­ing and respond­ing to their com­ments, stalk­ing them to find out what kind of con­tent they con­sume, where do they spend their online time, until writ­ing them e-mails.

These type of con­ver­sa­tions are no dif­fer­ent than the ones you are already hav­ing in the non-dig­i­tal world. Take the time to lis­ten to peo­ple, be gen­tle with them, thank them for their involve­ment, ask them what they love and hate about your blog and build from there.

Find a tribe who shares similar interests

As in any oth­er activ­i­ty, you can too find a tribe who has sim­i­lar inter­ests to learn and grow togeth­er. For­tu­nate­ly, there are lots of blog­ging com­mu­ni­ties which address to begin­ners and pro­vide valu­able advice. Enter such groups and start cre­at­ing bonds by let­ting them know about your strug­gles as an ear­ly-stage cre­ator.

On top of that, it’s an excel­lent oppor­tu­ni­ty to learn from oth­er people’s mis­takes and ask them to sup­port your activ­i­ty by shar­ing your con­tent on their net­works. You keep the ball rolling and the learn­ing curve up, which is one of the best things you can do at that par­tic­u­lar moment.

Keep the fun side alive and kicking

Be your barom­e­ter and remind your­self why did you start in the first place. Don’t put too much pres­sure on your shoul­ders by com­par­ing your ear­ly days with other’s late suc­cess. You have your tem­po, and you should be proud of what you accom­plished so far, no unhap­py with pro­jec­tions of all kinds.

Blog­ging comes in many forms, so it’s up to you to exper­i­ment, play, and find cre­atives gate­ways to explore your blog. As long as you have fun and you learn from what you are doing, you are on the right track.

We cre­at­ed a list of ques­tions to help you start with the right foot. Ask them, frankly and you are already doing progress:

  • Who are you and how do you intro­duce your­self in the offline world
    The same way you should cre­ate the sto­ry for your About page. Put a lit­tle bit of extra effort when you craft this one because most peo­ple will lend there to find more things about you.
  • What do you want to write about?
    Find a few top­ics that empow­ers you to start writ­ing and keeps you engaged. Think about your inter­ests today, they will def­i­nite­ly change with time, so be gen­tle with your­self.
  • How do you know blog­ging brings you joy?
    If you are going to enjoy it you will find time, ener­gy, and mon­ey to con­tin­ue to invest. If not, you can drop it with­out regrets. There are oth­er ways of express­ing your ideas as well.
  • Where do you plan to share your con­tent?
    Make a list of your favourite social media chan­nels (hope­ful­ly there aren’t more then 2–3) and see if you’d feel com­fort­able to share your blog posts there. Give it a go before say­ing a loud NO.
  • How do you get to know your read­ers?
    As in any oth­er type of con­ver­sa­tion, feel free to ask ques­tions about their expec­ta­tions, to invite them to com­ment on your arti­cles, to answer their mes­sages, and so on. It’s a good start for devel­op­ing a healthy rela­tion­ship with your audi­ence.

In a world full or recipes, it’s easy to get lost in a long list of ingre­di­ents, where each one is manda­to­ry, urgent, and high­ly impor­tant. I remem­ber how I start­ed and I am grate­ful I knew so lit­tle things about blog­ging because I had the chance to be mes­merised.

The sim­ple act of dis­cov­ery is what keeps my wheels spin­ning today, nine years lat­er. I am far from what the indus­try calls a pro­fes­sion­al blog­ger, but I am a hap­py cre­ator who owns her words and finds ful­fill­ment in each post, even though I write 20 arti­cles per year. In the end, we define what suc­cess means for each of us, so don’t be afraid to shape your under­stand­ing. Blog­ging should be fun too.

We should talk more frankly (and friendly) about how beginners could approach blogging without feeling overwhelmed.
Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.