How Writing Influences Your Blogging Outcome

Oana Filip

There’s such a buzz around blog­ging and how to make mon­ey out of it, but there’s way to lit­tle dia­logue around the core skill a blog­ger should expand: writ­ing. My goal is to bring this top­ic in the spot­light, so here I go.

For the last cou­ple of months I dived into the blog­ging ecosys­tem as much as I could. I reached A-play­ers to find out how they fil­ter brand part­ner­ships, I inter­viewed pro­fes­sion­al blog­gers, I attend­ed webi­na­rs about mak­ing a liv­ing out of it, I skimmed through lots of pages about how blog­ging can be a gate­way.

From all the insights I gath­ered, I gen­uine­ly came to the con­clu­sion that there’s too lit­tle debate about what defines a blog­ger in the first place: the love for express­ing his ideas aka writ­ing. I summed up a short list of rea­sons why this core skill entire­ly shapes your dig­i­tal jour­ney both in the short and the long run. Please bear in mind that any­one can do it as long as it’s a fit in terms of atti­tude and per­son­al­i­ty. Let’s dive in!

So if you don’t like writ­ing, try­ing to become a famous blog­ger might not be the best career choice. Same goes with cre­at­ing software—if you aren’t keen on doing a ton of both sup­port and mar­ket­ing once it launch­es, your efforts may be best spent else­where.  (Paul Jarvis)

The outcome of success is your focus

At the end of the day, it comes down to how and where you invest your focus and ener­gy. While a bunch of blog­gers tweet heav­i­ly and cre­ate waves of self pro­mo by shar­ing a tone of stuff, there are a few who pre­fer to direct their atten­tion in craft­ing the next arti­cle.

It doesn’t mat­ter if it’s the research around the top­ic, the process of edit­ing, the effort of find­ing the per­fect pho­tos — they’re caught in the process of deliv­er­ing con­sis­tent mes­sages. At the end of the day, blog­ging is all about express­ing ideas, thoughts, per­spec­tive, what fol­lows is tac­tic.

Tip: Pro­tect your focus and invest your resources in the DNA of your blog — your ideas. This is what will take you far or it will throw you in the dark cor­ner of the Inter­net, where nobody actu­al­ly cares about your www.

Pay attention on how you fill your day

Start mon­i­tor­ing what you do on a dai­ly basis in terms of blog­ging activ­i­ties and ana­lyze your attempts with a crit­i­cal eye. Be hon­est with your­self and try to find out if you’re in the game because you deeply believe it fits your inner-why.

Blog­ging is an entre­pre­neur­ial jour­ney and this means you should feel com­fort­able with wear­ing many hats at the same time. How­ev­er, writ­ing will always be placed at the cen­ter of this uni­verse, so make sure you embrace it.

On the oppo­site side of the spec­trum, if you enjoy more talk­ing with peo­ple on Twit­ter rather than writ­ing per se, maybe you should recon­sid­er your blog­ging attempt and try a dif­fer­ent option (com­mu­ni­ty builder, for instance).

Tip: See what dic­tates your day and be authen­tic about your pref­er­ences. If spend­ing most of the time on craft­ing ideas and telling sto­ries is not the main thing, maybe it’s time to rede­fine your path.

Bold ideas are beautifully packed

It’s quite hard to deliv­er effi­cient mes­sages in gen­er­al, but when it comes to writ­ten com­mu­ni­ca­tion it’s even more chal­leng­ing. If in a real-time dia­logue you have the chance to com­plete your puz­zle with non-ver­bal ges­tures, in the dig­i­tal land­scape you need to care­ful­ly fine-tune every sin­gle word.

It takes a lot of prac­tice to achieve great results through your arti­cles and to be con­sis­tent from start to fin­ish, but this doesn’t mean it can’t be done. No mat­ter the dri­ving goal, you can make it hap­pen and con­vince peo­ple to join your mail­ing list, to leave a com­ment or to share your piece of con­tent.

Tip: Devel­op a habit of fierce­ly edit­ing your arti­cles every sin­gle time. Read them out loud and note the key mes­sages to make sure that what you want to deliv­er is what peo­ple will actu­al­ly receive. Pay huge atten­tion to the aes­thet­ic side of the sto­ry as well.

Great writing takes time

In my endeav­or of under­stand­ing what makes a good blog, I noticed that there are peo­ple who pub­lish two (some­times even more) arti­cles per day. This is a lot if you take into con­sid­er­a­tion that a top-notch piece of writ­ing requires run­ning through sev­er­al stages.

At first, I thought that they are just very tal­ent­ed and hard­work­ing guys and gals, but when I delved into those sto­ries it became crys­tal clear that quan­ti­ty came first. There was noth­ing to be tru­ly touch­ing or show­cased in a fresh per­spec­tive, which made me feel that I’ve been cheat­ed.

It’s true that prac­tice makes per­fect, but it’s also true that not every sin­gle draft should see the light of the day. The type of con­tent your are feed­ing your audi­ence with will influ­ence the qual­i­ty and the loy­al­ty of your read­ers.

Tip: Before aim­ing to pro­vide 3–5K words per day, make sure you write mean­ing­ful stuff for the audi­ence you are address­ing to. Num­bers per se mean noth­ing, if they’re not sup­port­ed by con­crete results. 

More writing and less self promo

As in any oth­er indus­try, the blog­ging world makes no excep­tion when it comes to mar­ket­ing and pro­mo­tion­al strate­gies. There are (way) too many blog­gers who shout more often and loud­er than they write. Again, I won­der if those peo­ple would not be bet­ter PRs, pro­mo ambas­sadors or even sales­per­sons than blog­gers.

Let­ting peo­ple know about your work is some­thing you should def­i­nite­ly do, there’s no doubt about it. Yet, if this means you ignore or dam­age the writ­ing process, then the poor results should no longer be a sur­prise.

Before con­quer­ing every social media chan­nel to self pro­mo about any­thing and every­thing at the same time, make sure you’ve already invest­ed enough in shap­ing the cen­tral mes­sage. Let peo­ple remem­ber you for the right rea­sons.

Tip: Trust takes time and a mas­sive amount of con­sis­tent effort, so before show­ing off you should be con­fi­dent that what you write is wor­thy of people’s atten­tion. Oth­er­wise, you will only be set­ting big expec­ta­tions with­out actu­al­ly deliv­er­ing on that promise.


  • Blog­ging is about express­ing your ideas, which can be trans­lat­ed into hav­ing a strong pas­sion for writ­ing.
  • Make sure you prac­tice writ­ing more than you brag about what you post­ed yes­ter­day on Insta­gram.
  • Devel­op habits to help you become a bet­ter writer, such as learn­ing how you need to edit your sto­ries.
  • Learn from great sto­ry­tellers what it takes to craft mean­ing­ful mes­sages for your cur­rent audi­ence by increas­ing your read­ing appetite.
  • If you’re not in love with writ­ing as a cre­ative activ­i­ty, maybe you can find dif­fer­ent ways to con­tribute to the blog­ging play­ground (such as being a com­mu­ni­ty builder instead of a blog­ger per se).

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The world is full of blog­ging experts, and each one of them can have some­thing mean­ing­ful to say at a spe­cif­ic moment. How­ev­er, what they share comes from per­son­al expe­ri­ence, so it could nev­er apply to your sce­nario, even though there may be some sim­i­lar­i­ties.

Exper­i­ment on your own, learn by doing and don’t stop won­der­ing if writ­ing is what keeps your wheels spin­ning in the long run. The answer will help you take the right deci­sions.

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.