I’m keeping an open eye on who are the people who are buying our products. Both as a marketer and a storyteller, I find this connection crucial and fulfilling. Being in touch with some of them helps me have a realistic perspective about their needs and desires. The great thing is that is a two ways street since they give back too by motivating us to do a better job.
Nicki is the creator of Rebel in a new dress, a magazine for women 40+, as she describes her blog. Her stories are packed into an engaging journey about life, as she sees it: beautiful, authentic, full of adventures.
This is the core topic of my blog: how can women 40+ stay young, happy and attractive.
One of the reasons I reached Nicki for this interview is because I want to empower other women to follow their passions and make the most out of them. Blogging is not a millennial thing nor a playground for tech people. In fact, it’s a gateway for all of you who have something meaningful to share with the world. Let’s kick-off!
Who’s Nicki both on and off the record?
Nicki: I’m 48 years old and still a rebel at heart. I always try to challenge myself to be curious and open to everything new, no matter if it’s a short trip to Saint Tropez, an innovative anti-aging treatment or a crazy styling idea. I explore new things and share it with the readers on my blog.
Although everybody is thinking that I’m living a very healthy life, I sometimes enjoy little sins like pizza or chips.
Where do your passion for fashion and healthy lifestyle comes from?
Nicki: Oh yes, I love fashion! It started already as a teenager in the 80s when Madonna came up, and we cut our Jeans by ourselves to be „en vogue.“ Later I was happy to make my hobby a profession — working for a Munich based fashion brand as a creative consultant.
With my passion for the healthy lifestyle it was a different story. A couple of years ago I always felt tired with low energy. And I recognized after a consultation with a doctor, that this was mainly due to several food allergies and intolerances. I started to do tons of research and to inform myself about the impact of food on our health and the aging process. And this became the core topic of my blog: how can women in their 40s stay young, happy and attractive.
What’s your particular approach on this hot topic?
Nicki: My approach is quite holistic. I strongly believe that it’s the combination of healthy food, an effective beauty routine, sport, mental fitness and an unique personal style. And yes — good sex is also important.
Although the „hype“ is especially more on Instagram at the moment – I still believe that a blog is the best way to showcase high-quality content.
What made you want a blog in the first place?
Nicki: A good friend of mine gave me a tip to start a blog. Mainly because so many friends were always asking me what to wear, which cosmetics to use or what to eat. I liked the idea of sharing my experiences with even more people.
What’s the main advantage of having a blog?
Nicki: I don’t think it’s an advantage. At first, it’s a lot of work, and you have to keep going no matter what happens in your life. You have to be very passionate and convinced about what you’re doing.
I see an advantage when I compare a blog with other formats of engaging with communities like Instagram or Facebook. Although the „hype“ is especially more on Instagram at the moment — I still believe that a blog is the best way to showcase high-quality content.
What keeps your wheels spinning as a blogger?
Nicki: The very positive feedback I get from my readers, the lots of questions and comments I receive from women who need support in different situations and last but not least, my endless curiosity.
How does the blogging theme Hive help express your ideas?
Nicki: I like the — let’s say — masculine design of the template that suits a rebel. I didn’t want to have this kind of typical female style design on my blog.
I love its simplicity — it’s just an endless stream of content. Hive promotes diversity through its adaptability to every kind of format you want to post. This makes it exciting although it’s very simple.
How does our theme support your professional activity?
Nicki: The biggest strength of Hive is the mobile version. Due to its simplicity, it looks stunning on every smartphone. As I have 60–70% of traffic coming from mobile devices, this is a huge plus.
That’s Nicki’s story regarding blogging and how she keeps momentum with her passions no matter the age. This interview’s powerful proof that such examples can be the norm, so it’s up to you to start crafting your own story. Our mission is to help people like Nicki embrace this path and draw a positive impact on the communities they are part of. You can do that too.