Building a Photography Website

We live in a world where the art of pho­tog­ra­phy reached new and chal­leng­ing mean­ings. Peo­ple are tak­ing pho­tos from a wide range of gad­gets (tablets, mobile devices, cam­eras) in order to eas­i­ly share them with the world. They feel the need to show oth­ers what they see and get instant grat­i­fi­ca­tion for it. Basi­cal­ly, in a way or anoth­er every­one has become a cer­tain kind of pho­tog­ra­ph­er, no mat­ter the approach: street, food, events, prod­ucts, peo­ple, etc.

On the oth­er hand, few of them have a strong focus on becom­ing trust­wor­thy play­ers in this land­scape. With oth­er words, to invest time and ener­gy to tai­lor a lifestyle out of pho­tog­ra­phy and to pay their bills thanks to their pas­sion. How­ev­er, today is eas­i­er than ever to shape a path by build­ing up a web­site that high­light the real you.

How can you make it happen?

WordPress as your companion

Over 27% of the biggest web­sites in the world are host­ed on Word­Press. You might not be a fan of num­bers, but you can’t ignore the huge impact this plat­form has in the dig­i­tal play­ground. Its tremen­dous suc­cess is due to a bunch of fac­tors, both tan­gi­ble and non-tan­gi­ble. Nonethe­less, the ease of use along­side with the lia­bil­i­ty asset makes Word­Press a per­fect fit for pho­tog­ra­phers, but not only.

Imag­ine you’re a solo­pre­neur who wants to spend the day by shoot­ing a great wed­ding for the dear ones, a charm­ing place walk­ing down the street or some out­stand­ing wood prod­ucts, but he needs to post­pone some of these activ­i­ties. Why? Because he’s too busy man­ag­ing his web­site. Well, Word­Press helps you nar­row this gap so that you con­tin­ue to do what you love most and main­tain­ing a catchy web­site at the same time.

The theme makes it or breaks it

As you might know, the dig­i­tal gar­den is full of Word­Press themes. Some of them are great; oth­ers are dis­ap­point­ing. There­fore, it’s your respon­si­bil­i­ty to dig deep and find the one that fits your needs. Don’t be fooled by look­ing only at eye-can­dy demos, and start search­ing for rel­e­vant info about the authors and their port­fo­lio. Stick to the theme that is aligned to your spe­cif­ic requests because it’s the only way to cre­ate val­ue in the short and long run as well.

Noah is Word­Press theme that was designed to solve your dig­i­tal prob­lems. We take well-informed deci­sion to make your life eas­i­er and help you to get trac­tion in the www area. With Noah on board you don’t only grab atten­tion and get com­pli­ments from a lot of peo­ples, you also gath­er hot leads for your pho­tog­ra­phy busi­ness. It’s a gen­uine pho­tog­ra­phy Word­Press theme that brings visu­al sto­ries in the spot­light. Smooth tran­si­tions and wit­ty ani­ma­tions along­side with top notch design makes this prod­uct an authen­tic choice.

Images and stories from the same puzzle

Hav­ing great images and con­tent on your web­site is not a nice-to-have nor should be a sur­prise request for you. As a pho­tog­ra­ph­er, you already appre­ci­ate and respect the pow­er of visu­als, but what it’s cru­cial to remem­ber is your unique brand essence.

Select those images which line up with your iden­ti­ty, both regard­ing gen­er­al mood, col­ors, and for­mats. On top of that, write con­tent that is aligned to your par­tic­u­lar tone-of-voice. No mat­ter if you need a short descrip­tion for some pho­tos or a long sto­ry for your blog, make sure that every­thing is under the same roof. If you’re a friend­ly per­son who likes to cre­ate mean­ing­ful con­nec­tions with your cus­tomers than your con­tent should be the same: relaxed, infor­mal and cor­dial. Long sto­ry short: write as you speak and act.

Community building

In the­o­ry, as a pho­tog­ra­ph­er is eas­i­er to cre­ate an online com­mu­ni­ty with peo­ple who appre­ci­ate and trust your work. This is hap­pen­ing most­ly because great pics cap­ture atten­tion, and every­one is eager to share them through the social chan­nels. How­ev­er, this is only the begin­ning of build­ing a con­sis­tent audi­ence for your web­site. You need to active­ly do things in order to fos­ter dia­logue and empow­er them to act as brand ambas­sadors.

Keep in mind that com­mu­ni­ties can have a real impact on your pho­tog­ra­phy busi­ness. They act as gate­ways for con­nect­ing with oth­er folks that can become buy­ers of your prod­ucts and ser­vices. That’s why it’s impor­tant to keep track with their needs, to active­ly lis­ten­ing to their ideas, and pro­vide them valu­able con­tent.

Go even further

Why should you focus on social sharing too?

There’s no doubt that we live in a hyper­con­nect­ed world. We’re still adapt­ing to this lifestyle, and we try to explore it in ways that are mean­ing­ful and use­ful for us. Social shar­ing is a great oppor­tu­ni­ty and it can weight the impact you’re hav­ing in the dig­i­tal world. It’s a great start for cre­at­ing an online com­mu­ni­ty that appre­ci­ates and pro­motes your work. By gath­er­ing the right peo­ple around your web­site, you can eas­i­ly expand your rep­u­ta­tion through dif­fer­ent social chan­nels. How­ev­er, we high­ly encour­age you to stick to the ones that are suit­able for your web­site and core activ­i­ty and well. Oth­er­wise, you will quick­ly dis­solve your dig­i­tal pres­ence, and peo­ple will jump the boat.

Why should I invest in security?

Think of your web­site as you home. You don’t want to have bur­glars around the cor­ner who are star­ing and wait­ing for the per­fect moment to get in and steal some­thing that’s impor­tant to you, right? Well, pret­ty much could hap­pen to your web­site if you don’t take online secu­ri­ty seri­ous­ly. You could be hacked, and lose the entire work you spend so much time to make it hap­pen.

On top of that, there are alarm­ing num­bers to con­sid­er: in 2015, Google report­ed that hack­ing had increased 180%, while oth­er researchers report­ed that 86% of all web­sites con­tained at least one severe vul­ner­a­bil­i­ty.

Why should I take image optimisation into account?

It is said that image opti­mi­sa­tion is an art that you should learn to mas­ter. There are tons of argu­ments why we high­ly rec­om­mend to invest into image opti­mi­sa­tion, espe­cial­ly because you’re a pho­tog­ra­ph­er. You already know that images can boost an arti­cle and make it more vivid, but it also con­tributes to improv­ing the SEO of your web­site.

With oth­er words, you should deeply care about hav­ing a spot­less web­site from top to toe, and image opti­mi­sa­tion is an impor­tant part of the puz­zle. You do much more than improv­ing the Google rank­ing you will do much more than that: offer a love­ly expe­ri­ence for the peo­ple who are eager to read and enjoy your web­site.

Why should SEO be a priority?

Once you have a web­site, SEO is some­thing you can’t avoid. Google starts index­ing your con­tent, and if you don’t have knowl­edge about how to max­i­mize its poten­tial things can get blur­ry. More­over, it’s esti­mat­ed that three out of four clicks from Inter­net search­es go to top five posi­tions on Google. Also, keep in mind that there are mil­lions of pages on the web that can match a poten­tial key­word. Any site that hopes to rank high for a par­tic­u­lar word or phrase is going to have to make sure their site’s SEO gives them the best pos­si­ble chance.

This article applies to Border, Fargo, Lens, Noah, and Timber as they share the same underlying structure.

Updated on October 13, 2017

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