Kristina Switched from Julia to Patch and This is What Happened

Oana Filip

Kristi­na Todi­ni is one of those cus­tomers that any Word­Press author would love to have aboard. Not only she’s gen­uine­ly pas­sion­ate about healthy food and nutri­tion, but she’s also invest­ing a tone of ener­gy in keep­ing momen­tum with her blog. She jumped from Julia to Patch and things worked out beau­ti­ful­ly.

In this arti­cle I want to share with you how we suc­ceed­ed to help Kristi­na achieve the result she desired thanks to our new busi­ness approach — based on sell­ing sub­scrip­tions instead of stand-alone Word­Press theme, and through the pow­er of trans­par­ent com­mu­ni­ca­tion.

Fork in the Road cre­at­ed with Julia

Treat your customers as your partners

Kristi­na bought Julia when we ini­tial­ly list­ed the item on The­me­for­est (now is avail­able only in Pix­el­grade Club), and I’m grate­ful that I was the one in charge with her first ques­tions about our theme.

She’s the type of cre­ative who’s open to build with you from scratch. She shares her con­cerns in clear terms, and she under­stands that it takes two to tan­go. Thanks to Kristi­na I had the chance to improve our doc­u­men­ta­tion and to let my team­mates know about some small tweaks that need­ed to be fixed.

Along the way, Kristi­na was more than hap­py with Julia and how the theme solved par­tic­u­lar pains. We even sent her a thank you note to show our appre­ci­a­tion for being such an excel­lent cus­tomer, and lend­ing a hand by shar­ing insight­ful feed­back.

Search #pix­el­grade­tribe on Twit­ter to find more about peo­ple like Kristi­na

How­ev­er, she didn’t hes­i­tate to reach me out again once she came across Patch since she was quite sure that this is the right prod­uct for her cur­rent needs.

I’ve been look­ing through Pixelgrade’s themes and I’m con­sid­er­ing switch­ing to Patch because I like the sim­ple mag­a­zine lay­out. While I LOVE Julia for many rea­sons, I like Patch’s front page and also like how there is more vis­i­ble con­tent “above the fold.”

The new home page of Fork in the Road (with Patch aboard)

Recommend the best choice for them, not for you

At Pix­el­grade, we’ve been always focus­ing on cre­at­ing stronger bonds with cus­tomers by shap­ing a pleas­ant expe­ri­ence. After six years of talk­ing with dozens of peo­ple, we learned that this is only pos­si­ble if you stick to customer’s needs, not your direct com­mer­cial inter­ests.

I also would like to expand my blog posts to be more than just recipes and include trav­el and lifestyle so I think Patch will be bet­ter for that. I am part of a few food blog­ger net­works and will tell every­one how hap­py I am with the theme.

It was my job to let Kristi­na know that we designed Julia espe­cial­ly for food blog­gers and lovers, and that Patch would fit best some­one who plans to cre­ate a mag­a­zine-style web­site.

I rein­forced her strong argu­ments relat­ed to the recipe index, the oppor­tu­ni­ty to cre­ate a flex­i­ble home page or the chance to mon­e­tize her con­tent. I was shar­ing this because I deeply believed that this is the right thing to do, not because of some hid­den busi­ness rea­sons.

We created the right solution for people like Kristina

I must con­fess that one of the things that makes me proud at Pix­el­grade is the fact that we build prod­ucts that solve con­crete dig­i­tal prob­lems, and we bru­tal­ly dis­miss the one-size-fits-all kind of approach.

But I’m also some­one who likes change so I will prob­a­bly change it back to Julia in six months, haha. Or if you guys come out with a new theme ;). That’s why being a part of Pix­el­grade Club is per­fect for me, you guys tru­ly make beau­ti­ful designs and I’m so glad I found you.

There are plen­ty of things to share about Pix­el­grade Club and we will prob­a­bly write a ded­i­cat­ed arti­cle on this top­ic.

Eager to create a blog and share your stories?

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Get start­ed now

This case study it’s not only a strong proof that the new way we pack and sell themes on our shop works and address­es a spe­cif­ic niche, it’s also a source of moti­va­tion to embrace the chal­lenge even more.

For those who are total­ly unfa­mil­iar with this solu­tion, here are some key take­aways:

  • Pix­el­grade Club is a grow­ing col­lec­tion of our best blog­ging Word­Press themes
  • You have access to all the themes list­ed there and the chance to switch between them with ease
  • Super-friend­ly entry point with a 14-day free tri­al peri­od
  • Top-notch cus­tomer sup­port (more than solv­ing tick­ets, full assis­tance)
  • Unlim­it­ed prod­uct updates to keep your web­site a hit
  • Two plans that you can choose from: month­ly or year­ly
  • Pay­ments made auto­mat­i­cal­ly once you end­ed the tri­al

At the end of the day, what tru­ly mat­ter and keeps our wheels spin­ning in the long run is how we solve dig­i­tal strug­gles and improve people’s lives. Today is through the pow­er of great design for a spe­cif­ic set of Word­Press themes, packed into a reli­able solu­tion for all the blog­gers and sto­ry­tellers out there. But hey, stay tuned, because we’re on the final lap on releas­ing yet anoth­er gem. You’re going to love it! 🚀

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.