How a Pixelgrade Theme Contributes to Carmitive’s Rebranding Success

We’re proud to say that we have quite an eclectic community of customers. Each one of those who are using our products is a great source of inspiration and motivation. Carmen shows us that pushing the boundaries can lead to spectacular results.


When I came across Carmen’s blog I was intriguied in a good sense. I quickly noticed that’s Hive behind the scenes, but at the same time I was curious to find out the whole story. It was crystal clear that there’s more to discover, so I started to dig deeper. This is how this juicy interview showed up. Grab a coffee and enjoy the dialogue.


What’s the story behind CARMITIVE?

Carmen: It all started with my love for fashion and its story. I always wanted to inspire people and show the world how fashion is related to so many parts of our life. It’s not just about clothes – it’s a lot more.

Carmen’s love for fashion goes all the way

You entitled your digital home a blogazine — could you tell more?

Carmen: Actually, I named it a blogazine because I don’t see CARMITIVE as a regular blog, which works like a diary or something like that. There’s a whole team behind the content, which covers news, social topics and outfit inspiration in a fashion related way.

When I logged in on your platform for the first time, I wouldn’t have expected such a great relationship. Pixelgrade seems like a perfect platform to achieve the perfect result.

I rather like to call it a mix of an online magazine and a blog. This makes it a blogazine. The overall mantra is stay positive, work hard and be passionate.

How did you start blogging and what keep you motivated?

Carmen: I’ve always wanted to give it a try but I never really knew how. After I finished high school, I really wanted to just do it. Since this then, I haven’t regretted any single moment. It gives me so many ways to express my creativity and the stories I want to spread.

It was difficult to find a theme which really fits my expectations. After I’ve seen Hive for the first time, I thought “Yes,this could be the one!”. 

Besides, I have met so many amazing and inspiring people, who keep me even more motivated. CARMITIVE has become such an important part of my life and this makes me very happy.

Why did you choose such a collage approach for your stories?

Carmen: Actually, this was the idea of my crew member Angela, who does the layout for all posts. I think the collages make the whole appearance a bit more unique and I hope it makes people want to look at the images for a bit longer.

One of the many beutiful photo collages signed by Carmen

What does a fashionable way means to you?

Carmen: That’s a good question. Fashionable can show up in so many different ways and every person is fashionable in his or her own way.

However, I think one key point is to stay true to the personal style and eventually adapt some of the current trends with it. If you feel good and stay true to a self‐confident attitude, you are fashionable all the way.

Who are the people reading your content?

Carmen: I think most of the people visit CARMITIVE because they have an interest in fashion. They find articles about the different areas of the industry and also about topics, which you may not relate with fashion in the first place. I hope this combination makes all readers visit CARMITIVE over and over again. 

How do you manage to keep everything spotless?

Carmen: Thanks so much for the compliment. Well, I don’t think CARMITIVE is completely spotless – otherwise we wouldn’t have the possibility to keep improving our work.

I don’t think CARMITIVE is completely spotless – otherwise we wouldn’t have the possibility to keep improving our work.

Since the whole team loves to produce content, we try to make it as perfect as possible. For the photos, I also like to work with different photographers. There are always new approaches and ideas coming up. This is why I love being surrounded by creative people!

You rebranded your blogazine thanks to Hive. How come?

Carmen: I have planned this rebranding for quite a long time. It was difficult to find a theme which really fits my expectations. After I’ve seen Hive for the first time, I thought “Yes,this could be the one!”.

With the help of the Adicto Agency, I customized it until the very last detail was perfect. Now I couldn’t imagine CARMITIVE without Hive anymore

How did our theme grab your attention and interest?

Carmen: I like the clean and simple design from the beginning. Afterwards I learned the different features like the big format to type in the ‘search’ words, the social media icons or the overlay hover on the homepage. Overall, I enjoyed how you can make the theme your very own.

Let’s create a blog that stands out of the crowd.

We help you get compliments.

Ready?

Could you point a few ideas in which our product supports your activity?

Carmen: It allows me to always find out new ways for how to display my content. I think the clean look motivates me to be more creative the layout of the pictures.

I like the clean and simple design from the beginning. Afterwards I learned the different features like the big format to type in the ‘search’ words.

Also, it has been very easy to manage things. Once I want to change something, it can be done pretty fast. To be honest, I haven’t been missing anything yet.

What makes you a genuine believer of our work?

Carmen: I think you have so many great ideas for bringing people the layout they want. Whether they know how it should look like in the end or they just want to get inspired, Pixelgrade seems like a perfect platform to achieve the perfect result.

How would you define working with our crew?

Carmen: It’s real pleasure and I really appreciate it that your crew doesn’t give up on their customers. I really enjoy to be a part of this community.

When I logged in on your platform for the first time, I wouldn’t have expected such a great relationship. I really don’t know how you could do any better. It has been so much fun working with you!


As you can see, blogging can take many forms: it can be a solo journey, a collective adventure or anything you want as long as you are true to yourself and eager to make the most out of it. Carmen chose her path, so could you. Kick‐off by joining our growing community!

Oana Filip

Oana Filip is a digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.