How Blogging Can Turn Into a New Life Path at 48 Years Old

Oana Filip

Some of our cus­tomers have always inspired us. Not only because they’re using our Word­Press themes in cre­ative ways, but also due to their per­son­al sto­ries and that’s a great reminder for all of us about why we’re doing what we’re doing at Pix­el­grade.

I’m keep­ing an open eye on who are the peo­ple who are buy­ing our prod­ucts. Both as a mar­keter and a sto­ry­teller, I find this con­nec­tion cru­cial and ful­fill­ing. Being in touch with some of them helps me have a real­is­tic per­spec­tive about their needs and desires. The great thing is that is a two ways street since they give back too by moti­vat­ing us to do a bet­ter job.

Nic­ki is the cre­ator of Rebel in a new dress, a mag­a­zine for women 40+, as she describes her blog. Her sto­ries are packed into an engag­ing jour­ney about life, as she sees it: beau­ti­ful, authen­tic, full of adven­tures.

This is the core top­ic of my blog: how can women 40+ stay young, hap­py and attrac­tive.

One of the rea­sons I reached Nic­ki for this inter­view is because I want to empow­er oth­er women to fol­low their pas­sions and make the most out of them. Blog­ging is not a mil­len­ni­al thing nor a play­ground for tech peo­ple. In fact, it’s a gate­way for all of you who have some­thing mean­ing­ful to share with the world. Let’s kick-off!

Who’s Nicki both on and off the record?

Nic­ki: I’m 48 years old and still a rebel at heart. I always try to chal­lenge myself to be curi­ous and open to every­thing new, no mat­ter if it’s a short trip to Saint Tropez, an inno­v­a­tive anti-aging treat­ment or a crazy styling idea. I explore new things and share it with the read­ers on my blog.

Although every­body is think­ing that I’m liv­ing a very healthy life, I some­times enjoy lit­tle sins like piz­za or chips.

Her pas­sion for fash­ion goes above and beyond

Where do your passion for fashion and healthy lifestyle comes from?

Nic­ki: Oh yes, I love fash­ion! It start­ed already as a teenag­er in the 80s when Madon­na came up, and we cut our Jeans by our­selves to be „en vogue.“ Lat­er I was hap­py to make my hob­by a pro­fes­sion — work­ing for a Munich based fash­ion brand as a cre­ative con­sul­tant.

With my pas­sion for the healthy lifestyle it was a dif­fer­ent sto­ry. A cou­ple of years ago I always felt tired with low ener­gy. And I rec­og­nized after a con­sul­ta­tion with a doc­tor, that this was main­ly due to sev­er­al food aller­gies and intol­er­ances. I start­ed to do tons of research and to inform myself about the impact of food on our health and the aging process. And this became the core top­ic of my blog: how can women in their 40s stay young, hap­py and attrac­tive.

What’s your particular approach on this hot topic?

Nic­ki: My approach is quite holis­tic. I strong­ly believe that it’s the com­bi­na­tion of healthy food, an effec­tive beau­ty rou­tine, sport, men­tal fit­ness and an unique per­son­al style. And yes — good sex is also impor­tant.

Although the „hype“ is espe­cial­ly more on Insta­gram at the moment — I still believe that a blog is the best way to show­case high-qual­i­ty con­tent.

What made you want a blog in the first place?

Nic­ki: A good friend of mine gave me a tip to start a blog. Main­ly because so many friends were always ask­ing me what to wear, which cos­met­ics to use or what to eat. I liked the idea of shar­ing my expe­ri­ences with even more peo­ple.

What’s the main advantage of having a blog?

Nic­ki: I don’t think it’s an advan­tage. At first, it’s a lot of work, and you have to keep going no mat­ter what hap­pens in your life. You have to be very pas­sion­ate and con­vinced about what you’re doing.

Nicki’s writ­ing authen­tic sto­ries on her blog

I see an advan­tage when I com­pare a blog with oth­er for­mats of engag­ing with com­mu­ni­ties like Insta­gram or Face­book. Although the „hype“ is espe­cial­ly more on Insta­gram at the moment — I still believe that a blog is the best way to show­case high-qual­i­­ty con­tent.

What keeps your wheels spinning as a blogger?

Nic­ki: The very pos­i­tive feed­back I get from my read­ers, the lots of ques­tions and com­ments I receive from women who need sup­port in dif­fer­ent sit­u­a­tions and last but not least, my end­less curios­i­ty.

Inspired by Nicki’s story?

Start your blog­ging path today.

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How does the blogging theme Hive help express your ideas?

Nic­ki: I like the — let’s say — mas­cu­line design of the tem­plate that suits a rebel. I didn’t want to have this kind of typ­i­cal female style design on my blog.

I love its sim­plic­i­ty — it’s just an end­less stream of con­tent. Hive pro­motes diver­si­ty through its adapt­abil­i­ty to every kind of for­mat you want to post. This makes it excit­ing although it’s very sim­ple.

How does our theme support your professional activity?

Nic­ki: The biggest strength of Hive is the mobile ver­sion. Due to its sim­plic­i­ty, it looks stun­ning on every smart­phone. As I have 60–70% of traf­fic com­ing from mobile devices, this is a huge plus.

That’s Nicki’s sto­ry regard­ing blog­ging and how she keeps momen­tum with her pas­sions no mat­ter the age. This interview’s a pow­er­ful proof that such exam­ples can be the norm, so it’s up to you to start craft­ing your own sto­ry. Our mis­sion is to help peo­ple like Nic­ki embrace this path and draw a pos­i­tive impact on the com­mu­ni­ties they are part of. You can do that too.

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.