Taking the Leap — From Blogger to Entrepreneur

Oana Filip

We’re direct­ly inter­est­ed in find­ing out more about the pains and gains of the blog­ging uni­verse. One gal who has an in-depth knowl­edge is Sheila — a pro­fes­sion­al blog­ger who piv­ot­ed both her blog and busi­ness. The shift helps her devel­op a stand-alone coach­ing busi­ness.


The first time I came across Sheila’s blog was more than six months ago. I was delv­ing into the blog­ging world search­ing for the A-play­ers out there. I want­ed to learn more about their approach on blog­ging, how they nur­ture their com­mu­ni­ty, and how they make mon­ey out of their pas­sion.

What stood out was that Sheila has such a strong rep­u­ta­tion. After stalk­ing her for weeks in a row, I found out why: she’s authen­tic and con­sis­tent.


She twist­ed her blog and busi­ness — from blog­ger to entre­pre­neur who’s help­ing new and aspir­ing women start their own cre­ative coach­ing busi­ness­es. I took her an inter­view to find out more about how it feels to go to the next lev­el, but also to find out how are things look­ing from her side of the world. Let’s dive in!

Q: Who’s Sheila on and off the record?

Sheila: Hey there! First of all I want to thank Pix­el­grade for giv­ing me the oppor­tu­ni­ty to share my sto­ry and I want to thank YOU for read­ing it!

Sheila’s ready to achieve her bold mis­sion

I grew up and cur­rent­ly live in Penn­syl­va­nia, which I will always call home. I cur­rent­ly work as a full-time archivist and book cat­a­loger in a library and am also an Intu­itive Busi­ness Coach where I help cre­ative high-vibe women start the coach­ing busi­ness of their dreams. My pas­sion lies in help­ing peo­ple and I tru­ly believe that is what I was called to do.

I spent over four years try­ing to grow as a fash­ion blog­ger so I could be like the oth­er “big blog­gers” who land­ed cool spon­sor­ships and trav­eled the world.

I’m also real­ly into man­i­fest­ing and the Law of Attrac­tion, yoga, jour­nal­ing and Game of Thrones. One of my big dreams is to trav­el the world, which my blog and busi­ness is going to help me do!

Q: Where does this passion for digital come from?

Sheila: I’ve always con­sid­ered myself a cre­ative per­son. When I was a kid I loved draw­ing and even had a com­ic book series with one of my friends in 5th grade (which was a big hit with our class­mates!) When I got to high school I fell in love with pho­tog­ra­phy and cre­at­ed my first “blog.” Nowa­days I love that I can con­nect with so many inspir­ing peo­ple across the world all thanks to the Inter­net.

Q: You kicked-off as a fashion blogger. Why did you drop it?

Sheila: When I start­ed blog­ging my inten­tion was to shared my pho­tog­ra­phy online. In 2013 it mor­phed into a fash­ion blog because I loved shoot­ing self-por­traits and also got more into fash­ion and per­son­al style. I spent over four years try­ing to grow as a fash­ion blog­ger so I could be like the oth­er “big blog­gers” who land­ed cool spon­sor­ships and trav­eled the world. I quick­ly real­ized it was real­ly hard to grow and my pas­sion for it dis­ap­peared.

So my biggest tips for grow­ing your blog is to know who you help, build a com­mu­ni­ty, and become an author­i­ty fig­ure in your niche.

In ear­ly 2017 I expe­ri­enced a neg­a­tive sit­u­a­tion at my 9–5 that made me real­ize I want­ed to become an entre­pre­neur, so I switched gears and quit being a fash­ion blog­ger. I rebrand­ed and became a go-to resource for begin­ner blog­gers who want­ed inten­tion­al and authen­tic strate­gies to grow their blogs. I also cre­at­ed a pos­i­tive com­mu­ni­ty through my brand to con­nect with oth­er like mind­ed blog­gers.

Sheila’s shar­ing her knowl­edge to help blog­gers of all kinds

Q: You’re well known as a top-notch blogger. What helped you build the reputation?

Sheila: Well thank you for the com­pli­ment! When I rebrand­ed in mid-2017 I mapped out my vision for my blog and busi­ness, which I think was the key to my suc­cess. I knew who I want­ed to help and how I was going to help them. I also knew I was going to use my blog to help me cre­ate my own coach­ing busi­ness. I visu­al­ized it all and it hap­pened. I was focused and made some sac­ri­fices. It was all worth it.

I tru­ly believe every­thing hap­pens for a rea­son and I had to strug­gle grow­ing my blog for years before I found my true call­ing.

From a more prac­ti­cal and strate­gic stand­point, Pin­ter­est was a game-chang­er for traf­fic. And then build­ing rela­tion­ships with my audi­ence helped me grow my know-how and trust fac­tor for sure. So my biggest tips for grow­ing your blog is to know who you help, build a com­mu­ni­ty, and become an author­i­ty fig­ure in your niche.

Q: How would you describe your path as a blogger?

Sheila: A game of tri­al and error! I was a fash­ion and then lifestyle blog­ger for over four years and when I lost my pas­sion for it, I rerout­ed to help blog­gers and aspir­ing entre­pre­neurs. But I had to spend that time writ­ing about dif­fer­ent top­ics to fig­ure out what I was pas­sion­ate about and of course, my inter­ests changed over time!

Every blog­ger and entre­pre­neur has their own unique jour­ney, which means not every strat­e­gy or approach will work for them.

That’s kind of where the name In Search of Sheila comes from…I want­ed a name and brand that could evolve as I evolved as a per­son.

Q: What would you make different if you had the chance?

Sheila Hon­est­ly, I’m not one to hold regrets. I tru­ly believe every­thing hap­pens for a rea­son and I had to strug­gle grow­ing my blog for years before I found my true call­ing. But since I strug­gle with time man­age­ment, I would prob­a­bly change how much time I’ve wast­ed on cer­tain tasks, such as mind­less­ly scrolling on social media!


Q: How did you capture this business need aka coaching?

Sheila: It stemmed from my pas­sion for help­ing peo­ple and blog­ging. When I fig­ured out how to blend them into a prof­itable busi­ness mod­el, coach­ing made per­fect sense.

Every blog­ger and entre­pre­neur has their own unique jour­ney, which means not every strat­e­gy or approach will work for them. I rec­og­nized a gap for this in the indus­try — seems like every entre­pre­neur has a “sig­na­ture method” but what about the peo­ple who need­ed some­thing more cus­tomized and tai­lored to them? And that’s why I love coach­ing women because I can help them cre­ate their own growth strate­gies from a place of align­ment.

Q: Is there a right moment to take the leap?

Sheila: One thing a lot of my read­ers tell me is that they’re scared to start their blog, usu­al­ly because they want it to be “per­fect” or they don’t know what to write about.

By build­ing trust with my audi­ence, I’ve been able to pitch my eBook and ser­vices to them with­out feel­ing “salesy.”

I tell them that fear will always hold you back and you just got­ta do the damn thing! And as far as not know­ing what to write about, that’s why you need to just start writ­ing so you can find what you’re pas­sion­ate about. So the right moment to take the leap is now.

Let’s create a blog that people love and remember.

We help you express your ideas in style.

Kick-off now

Q: How does your current blog sustain your business goals?

Sheila: My blog is def­i­nite­ly the dri­ving force behind my busi­ness. It’s how I was able to grow my author­i­ty in my niche which then helped me grow an engaged audi­ence. By build­ing trust with my audi­ence, I’ve been able to pitch my eBook and ser­vices to them with­out feel­ing “salesy.”

Q: What gives you drive to help people make money out of their passion?

Sheila: My pas­sion for help­ing peo­ple prof­it from their pas­sion stems from my abun­dance mind­set. There is plen­ty of suc­cess and mon­ey to go around for every­one so there is no need for com­pe­ti­tion. When you think that suc­cess is lim­it­ed — mean­ing you have a scarci­ty mind­set — you end up sab­o­tag­ing your own suc­cess. When you act from a mind­set of abun­dance, suc­cess is inevitable.

Q: You’re giving back (the Coaching Business Masterclass is an example). Why’s that?

Sheila: When I rerout­ed my jour­ney and com­mit­ted to mak­ing it a busi­ness, one of the biggest things I learned is to always give away lots and lots of value…for free. There is def­i­nite­ly a line to draw between free and paid con­tent, but when you’re start­ing out and try­ing to grow your audi­ence, giv­ing away lots of val­ue for free is how you build your trust. Free val­ue is a great way to invite peo­ple into your world and show them what you real­ly have to offer!


I kind­ly asked Sheila to record a video mes­sage and answer to the fol­low­ing ques­tion: What would be the one mes­sage you’d like to share for all the fel­low blog­gers out there? Here are her two cents on this one.


You are free to cre­ate your own path, but as Sheila rec­om­mends: now it’s the best moment to jump into the water. We can help you by offer­ing you top-notch Word­Press themes, a set of valu­able tools to cre­ate a beau­ti­ful blog, and an onboard­ing expe­ri­ence that most peo­ple love and remem­ber. Ready?

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.