3 Insights for Writing Your Blog’s About Page

Oana Filip

Writ­ing the About page on your blog equals the entrance of your home. It needs to be clear, rel­e­vant and shaped by your unique per­son­al­i­ty. Most of the exam­ples out there are mis­lead­ing, incom­plete, or way too gen­er­al. We help you fix that by your­self!

In my dai­ly web brows­ing, I come across a dozen of blog­gers and, of course, I read their About pages as well. For me, it’s the first place where I land after I enter someone’s web­site. I think it’s a nat­ur­al behav­ior not only in terms of how I nav­i­gate online but also because the most impor­tant thing for me is to meet the per­son behind the scene. It’s the phase one of start­ing a rela­tion­ship or drop­ping every­thing and mov­ing next.

I’ve been per­son­al­ly skim­ming through a bunch of blogs cre­at­ed with our Word­Press themes in order to find the answer for sev­er­al ques­tions, such as:

  • Does this guy or gal have an impact on a com­mu­ni­ty?
  • What moti­vates him/her to write?
  • Is the blog only about one par­tic­u­lar top­ic or can I find more than that?  
  • What’s the dri­ve behind the state­ments?

At first glance, it may seem that these are my curiosi­ties, not some­thing that your audi­ence gen­uine­ly care about. Oh well, I dare to con­tra­dict you. Even though I dis­cov­ered inter­est­ing details while read­ing their sto­ries, most of the times blog­gers lack manda­to­ry infor­ma­tion (e.g., answers for com­mon ques­tions — who are you? what are you doing? why should I read your con­tent?).

On the oppo­site side of the spec­trum, there are inspir­ing exam­ples as well. Blog­gers who made me write them a con­grats e-mail after read­ing their About page, blog­gers who engaged me into a beau­ti­ful sto­ry that I still remem­ber today, blog­gers who made me sub­scribe to their newslet­ter, or to check out their Twit­ter account and push the Fol­low but­ton.

My per­spec­tive is that these peo­ple should be the norm, not the excep­tion, so I gath­ered the most impor­tant insights from some of our top-notch cus­tomers in order to helps blog­gers (begin­ners and pro­fes­sion­als) rethink this spe­cif­ic area of their web­sites and reshape it. Let’s dive in!

3 things to keep in mind while writing the About page of your blog

Before delv­ing into the frame­work per se, I think it’s cru­cial to high­light three things that you, the blog­ger, should keep in the back of your mind. It doesn’t mat­ter if you’re a fash­ion afi­ciona­do, a food lover, an addict­ed trav­el­er and so on. The fol­low­ing direc­tions apply to any dig­i­tal cre­ator who owns a www.

🤳 #1 — You first, audience second

You need to put your­self in the first place most­ly because of an obvi­ous rea­son: it’s your play­ground. Every­thing in your dig­i­tal crib rep­re­sents you. From how your blog looks-and-feels to how you approach com­mer­cial part­ner­ships, every­thing defines you. If you write your About page to be sure it’s a fit for all pos­si­ble peo­ple out there, then you will dilute your per­son­al­i­ty. You will be like every­one else, which is a com­plete non­sense. Who wants that?

I asked Steve, one of our cus­tomers, to let us know about his two cents when it comes to the About page. His insights make per­fect sense for this first land­mark:

Some­thing that would guar­an­tee that any human being, any­where on the plan­et would total­ly under­stand who I was just by read­ing it. And that is of course impos­si­ble. So I gave up try­ing and began writ­ing my “about” page just for me. To be some­thing that I enjoyed read­ing and writ­ing. And this gave me per­mis­sion to be a bit play­ful with it. (My cur­rent ver­sion says “Steve wrote all of this in the third per­son to make it sound like some­body else wrote it!”)

Your About page is like a fin­ger­print. It is unique­ly you so don’t try to make it like every­one else’s. And if you’re not enjoy­ing writ­ing it, it is unlike­ly any­body is going to enjoy read­ing it. Exper­i­ment, play, have fun. What’s the worse that can hap­pen? If you change your mind then change it! And, my big bug-bear with “About” pages: if your busi­ness is just you then say “I” or “he/she” rather than a mys­te­ri­ous “we.”

— Steve Chap­man, Can Scor­pi­ons Smoke (About page)

⏳ #2 — Present, not future

I’ve seen sev­er­al blog­gers who are jam­ming all kinds of plans onto their About page. They focus on what  what they aim to do or to accom­plish and often miss to share what they’re doing in the present, at this par­tic­u­lar moment. It’s like you apol­o­gize for the mess in your house by let­ting your guest know that in the future you have a per­son­al plan to be more orga­nized.

You should let your audi­ence know about what are you doing right now with your blog — it’s not the place for wish­ful think­ing. By giv­ing con­crete exam­ples (e.g., help blog­gers make mon­ey, edu­cate sin­gle moms to man­age it) you allow peo­ple to make an hon­est and trans­par­ent choice regard­ing your blog: keep read­ing and com­ing back, or con­tin­ue their search and try to find oth­er peo­ple who are deliv­er­ing what they need.

This time, I reached out Ieva, our ambas­sador, to find out about how she keeps what’s impor­tant into the spot­light:

Writ­ing about your­self very often is one of the hard­est tasks to do. My main tip is to keep it real and infor­ma­tive. Think about what makes your sto­ry spe­cial and stick with it. Then, add a dose of your expe­ri­ence which will hook your read­ers to learn more from or coop­er­ate with you.

Writ­ing a biog­ra­phy of your past is not nec­es­sary while you can wrap it up and give just the most rel­e­vant infor­ma­tion. It’s a fun fact that you were a dancer at 10, but I won’t care much if I’m inter­est­ed in your copy­writ­ing.  Give me the info on what makes you the best as a copy­writer. I have a pret­ty good guess it won’t be your danc­ing expe­ri­ence.

— Ieva Laicane, The Ran­dom Pas­sion project (About page)

🚀 #3 — Mission-driven instead of “just another blog”

There were sev­er­al times when I got frus­trat­ed with the fact that some blog­gers don’t clear­ly state their mis­sion. I don’t refer to a sophis­ti­cat­ed yet good look­ing state­ment that most of the com­pa­nies hang on their walls. My expec­ta­tion is to have a quick snap­shot of the why behind your blog.

I’m not here to judge, so any­thing works as long is it true and coher­ent. Let your tribe know if your biggest goal is to learn oth­ers pro­tect the envi­ron­ment and stop the food waste, if you empow­er peo­ple to make mon­ey out of their pas­sion, or if you pro­mote local artists to help them grab atten­tion and recog­ni­tion.

I knocked at Carmen’s dig­i­tal door to find her thoughts on this one because her mis­sion seems to be straight­for­ward and inspi­ra­tional to me. Here’s what she told me:

I think every blog­ger has a dif­fer­ent moti­va­tion to start and to run a blog. Maybe you want to inspire peo­ple with a cer­tain lifestyle, with dif­fer­ent sto­ries or with cov­er­ings about the cur­rent social hap­pen­ings. Just think of a per­son who comes across your blog and doesn’t know any­thing about your web­site. I think the most impor­tant thing to keep in mind for a catchy About page is to write about the main moti­va­tion to run the blog.

This goal is it what makes a plat­form indi­vid­ual. Maybe a sim­ple claim sen­tence can help, here’s mine for exam­ple: Car­mi­tive – The pos­i­tive Fash­ion-Blogazine. So the read­ers know that my web­site is all about fash­ion and a pos­i­tive atti­tude. This is what peo­ple will remem­ber – hope­ful­ly. Just be sure they will keep on brows­ing through the rest of your web­site.”

— Car­men Jen­ny, Car­mi­tive (About page)

Takeaways for writing a relevant story on the About page

Now that you have an over­all feel­ing of what you should fol­low when writ­ing your sto­ry for the About page, we can move fur­ther.

Please keep in mind that it’s not a recipe and you don’t need to stick to it entire­ly. It’s more like a light sketch which helps you have a sol­id foun­da­tion, but I high­ly encour­age you to build upon it and make it even bet­ter.  

💬 Communication Tips:

  1. Be fair: if you’re the only per­son behind the scene, always say I, not we.
  2. Start by pre­sent­ing your­self and answer a sim­ple ques­tion: Who are you?
  3. Con­tin­ue by detail­ing what are you doing, but focus on rel­e­vant info, such as pro­fes­sion­al activ­i­ty.
  4. Write as you speak, don’t pre­tend to be some­one else by using fan­cy words or adopt­ing a teacher-like approach.
  5. Be con­sis­tent by using the same tone-of-voice all over the place: be cor­dial, warm, and acces­si­ble.

📝 General Tips:

  1. Add a pho­to of you that’s both rep­re­sen­ta­tive and helps you shape a bet­ter con­nec­tion with the com­mu­ni­ty you are try­ing to nur­ture.
  2. Present the pas­sion which dri­ves your blog in the right direc­tion and cre­ates stronger bonds with your audi­ence.
  3. Pro­vide use­ful details about your back­ground if it sup­ports the sto­ry and the moti­va­tion behind your blog.
  4. Let peo­ple know about the progress of your blog: how you start­ed, what changed over time, and what’s today.
  5. Always include facts, such as real name, rel­e­vant links, oth­er projects that make you feel proud.
  6. Struc­ture every­thing so that peo­ple can eas­i­ly under­stand the key mes­sages and get a feel­ing about the per­son who’s run­ning the blog.

Do you have a great story you’d like to share?

Start by cre­at­ing a beau­ti­ful blog.

Begin now for free

👋 Conclusion

If I should sum up every­thing I wrote above to only one main mes­sage, that would be to accept that your About page is dynam­ic and it changes as you do as a per­son. Make sure you always keep an updat­ed ver­sion of your sto­ry in the dig­i­tal and non-dig­i­tal world as well.

As long as you stay true to your­self and you’re authen­tic, peo­ple will appre­ci­ate and make it count. If you need a help­ing hand to inte­grate the above advice or to get hon­est feed­back on your cur­rent About page, please reach me at oana.filip@pixelgrade.com. I will glad­ly answer your e-mail. 🙌

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.