How a Pixelgrade Theme Contributes to Carmitive’s Rebranding Success

Oana Filip
interview

We’re proud to say that we have quite an eclec­tic com­mu­ni­ty of cus­tomers. Each one of those who are using our prod­ucts is a great source of inspi­ra­tion and moti­va­tion. Car­men shows us that push­ing the bound­aries can lead to spec­tac­u­lar results.


When I came across Carmen’s blog I was intrigu­ied in a good sense. I quick­ly noticed that’s Hive behind the scenes, but at the same time I was curi­ous to find out the whole sto­ry. It was crys­tal clear that there’s more to dis­cov­er, so I start­ed to dig deep­er. This is how this juicy inter­view showed up. Grab a cof­fee and enjoy the dia­logue.


What’s the story behind CARMITIVE?

Car­men: It all start­ed with my love for fash­ion and its sto­ry. I always want­ed to inspire peo­ple and show the world how fash­ion is relat­ed to so many parts of our life. It’s not just about clothes – it’s a lot more.

Carmen’s love for fash­ion goes all the way

You entitled your digital home a blogazine — could you tell more?

Car­men: Actu­al­ly, I named it a blogazine because I don’t see CARMITIVE as a reg­u­lar blog, which works like a diary or some­thing like that. There’s a whole team behind the con­tent, which cov­ers news, social top­ics and out­fit inspi­ra­tion in a fash­ion relat­ed way.

When I logged in on your plat­form for the first time, I wouldn’t have expect­ed such a great rela­tion­ship. Pix­el­grade seems like a per­fect plat­form to achieve the per­fect result.

I rather like to call it a mix of an online mag­a­zine and a blog. This makes it a blogazine. The over­all mantra is stay pos­i­tive, work hard and be pas­sion­ate.

How did you start blogging and what keep you motivated?

Car­men: I’ve always want­ed to give it a try but I nev­er real­ly knew how. After I fin­ished high school, I real­ly want­ed to just do it. Since this then, I haven’t regret­ted any sin­gle moment. It gives me so many ways to express my cre­ativ­i­ty and the sto­ries I want to spread.

It was dif­fi­cult to find a theme which real­ly fits my expec­ta­tions. After I’ve seen Hive for the first time, I thought “Yes,this could be the one!”. 

Besides, I have met so many amaz­ing and inspir­ing peo­ple, who keep me even more moti­vat­ed. CARMITIVE has become such an impor­tant part of my life and this makes me very hap­py.

Why did you choose such a collage approach for your stories?

Car­men: Actu­al­ly, this was the idea of my crew mem­ber Angela, who does the lay­out for all posts. I think the col­lages make the whole appear­ance a bit more unique and I hope it makes peo­ple want to look at the images for a bit longer.

One of the many beu­ti­ful pho­to col­lages signed by Car­men

What does a fashionable way means to you?

Car­men: That’s a good ques­tion. Fash­ion­able can show up in so many dif­fer­ent ways and every per­son is fash­ion­able in his or her own way.

How­ev­er, I think one key point is to stay true to the per­son­al style and even­tu­al­ly adapt some of the cur­rent trends with it. If you feel good and stay true to a self-con­fi­dent atti­tude, you are fash­ion­able all the way.

Who are the people reading your content?

Car­men: I think most of the peo­ple vis­it CARMITIVE because they have an inter­est in fash­ion. They find arti­cles about the dif­fer­ent areas of the indus­try and also about top­ics, which you may not relate with fash­ion in the first place. I hope this com­bi­na­tion makes all read­ers vis­it CARMITIVE over and over again. 

How do you manage to keep everything spotless?

Car­men: Thanks so much for the com­pli­ment. Well, I don’t think CARMITIVE is com­plete­ly spot­less – oth­er­wise we wouldn’t have the pos­si­bil­i­ty to keep improv­ing our work.

I don’t think CARMITIVE is com­plete­ly spot­less – oth­er­wise we wouldn’t have the pos­si­bil­i­ty to keep improv­ing our work.

Since the whole team loves to pro­duce con­tent, we try to make it as per­fect as pos­si­ble. For the pho­tos, I also like to work with dif­fer­ent pho­tog­ra­phers. There are always new approach­es and ideas com­ing up. This is why I love being sur­round­ed by cre­ative peo­ple!

You rebranded your blogazine thanks to Hive. How come?

Car­men: I have planned this rebrand­ing for quite a long time. It was dif­fi­cult to find a theme which real­ly fits my expec­ta­tions. After I’ve seen Hive for the first time, I thought “Yes,this could be the one!”.

With the help of the Adic­to Agency, I cus­tomized it until the very last detail was per­fect. Now I couldn’t imag­ine CARMITIVE with­out Hive any­more

How did our theme grab your attention and interest?

Car­men: I like the clean and sim­ple design from the begin­ning. After­wards I learned the dif­fer­ent fea­tures like the big for­mat to type in the ‘search’ words, the social media icons or the over­lay hov­er on the home­page. Over­all, I enjoyed how you can make the theme your very own.

Let us woof around by creating a fabulous blog.

We help you express your ideas bet­ter.

Get start­ed now

Could you point a few ideas in which our product supports your activity?

Car­men: It allows me to always find out new ways for how to dis­play my con­tent. I think the clean look moti­vates me to be more cre­ative the lay­out of the pic­tures.

I like the clean and sim­ple design from the begin­ning. After­wards I learned the dif­fer­ent fea­tures like the big for­mat to type in the ‘search’ words.

Also, it has been very easy to man­age things. Once I want to change some­thing, it can be done pret­ty fast. To be hon­est, I haven’t been miss­ing any­thing yet.

What makes you a genuine believer of our work?

Car­men: I think you have so many great ideas for bring­ing peo­ple the lay­out they want. Whether they know how it should look like in the end or they just want to get inspired, Pix­el­grade seems like a per­fect plat­form to achieve the per­fect result.

How would you define working with our crew?

Car­men: It’s real plea­sure and I real­ly appre­ci­ate it that your crew doesn’t give up on their cus­tomers. I real­ly enjoy to be a part of this com­mu­ni­ty.

When I logged in on your plat­form for the first time, I wouldn’t have expect­ed such a great rela­tion­ship. I real­ly don’t know how you could do any bet­ter. It has been so much fun work­ing with you!


As you can see, blog­ging can take many forms: it can be a solo jour­ney, a col­lec­tive adven­ture or any­thing you want as long as you are true to your­self and eager to make the most out of it. Car­men chose her path, so could you. Kick-off by join­ing our grow­ing com­mu­ni­ty!

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.