Building a Restaurant Website

We like to be straight­for­ward and avoid to over promise out­stand­ing results. Main­ly because they nev­er show up with­out efforts. In the end, build­ing a web­site is just the begin­ning of the jour­ney. Besides set­ting it up (from choos­ing the right Word­Press theme for your busi­ness, the right host­ing, and any oth­er tech­ni­cal details), you need to con­stant­ly involve time, ener­gy and mon­ey to keep it up and to kick­ing. Let’s take it one top­ic at a time and walk you through the main steps you need to fol­low in this chal­leng­ing jour­ney. We’re here to help.

How can you make it happen?

Choose a trustworthy and easy-to-use platform

There are a bunch of options for cre­at­ing a web­site: from work­ing with a ded­i­cat­ed agency and build­ing it from scratch until trust­ing exist­ing solu­tions like Word­Press. Unless you have a gen­er­ous bud­get and pre­vi­ous expe­ri­ence to go with the first option, we high­ly rec­om­mend you to save valu­able time and mon­ey and stick with Word­Press.

Besides the fact that you imme­di­ate­ly start with a sol­id infra­struc­ture, you have a lot of free­dom in fine-tun­ing your upcom­ing web­site and make it yours. Word­Press wins in so many regards, but one that is very much dif­fer­ent is the ease of use. In the end, you’d want to be autonomous and make changes on your web­site with­out hir­ing a devel­op­er.

Find a theme that highlights the real you

The dig­i­tal puz­zle is full of Word­Press themes of all kinds, but make sure you take an informed deci­sion regard­ing which one fits your busi­ness best from mul­ti­ple points of views. Don’t be naive and do your home­work regard­ing the team who devel­oped that prod­uct, if they offer o solu­tion or just eye-can­dy pix­els, the expe­ri­ence they pro­vide regard­ing cus­tomer ser­vice, if they main­tain a rel­e­vant doc­u­men­ta­tion, or the way they keep up with Word­Press’ stan­dards.

Due to our con­tin­u­ous involve­ment, we can affirm that our restau­rant themes is are exam­ple that checks all the pre­vi­ous require­ments. A stun­ning restau­rant Word­Press theme that can be adapt­ed to any food busi­ness, such as restau­rants, cof­fee shops or bak­eries. It helps you draw a sto­ry in a dynam­ic and engag­ing way, and it’s ful­ly packed with every­thing you need to launch your web­site as soon as pos­si­ble.

Add your unique menu

What would a restau­rant be with­out hav­ing a dig­i­tal menu on their web­site? Not much we’d say. Is like hav­ing a great plat­ing cre­ative con­cept with­out any fresh food to make it count. You should treat menu not only as a way of let­ting peo­ple know about the good­ies you cook but also as a chance to make a state­ment. Do you pro­mote your restau­rant as a place where you use only local and sea­son­al ingre­di­ents, or you don’t have any inter­est in that and you’re mon­ey ori­ent­ed first? Either way, it says some­thing about your way of doing busi­ness.

Thanks to the way we envi­sioned the menu sys­tem, our themes offer you the chance to cre­ate your meals options in no time. You sim­ply make things hap­pen by using a short­code and the Word­Press edi­tor to add sec­tions and prod­uct titles, descrip­tions, prices, and more.

Add a reservation system

Eat­ing has become much more than sat­is­fy­ing a pri­ma­ry need from Maslow’s pyra­mid. Choos­ing the table with a view is the first step into the process of cre­at­ing a cut­ting-edge expe­ri­ence. That’s why reser­va­tions are gain­ing weight and peo­ple are gen­uine­ly inter­est­ed in get­ting the right spot in your restau­rant (at the right time).

Ful­ly aligned to your busi­ness goals and strate­gies, you should know that you can achieve even more with our prod­ucts. We’ve gone beyond what’s obvi­ous and cre­at­ed a cus­tom short­code to allow you to inte­grate with the famous OpenTable sys­tem. This way you make sure you man­age reser­va­tions with­out efforts, and keep every­one hap­py on board.

Use appropriate images and content

Any web­site with­out con­tent (images, text, mul­ti­me­dia, you name it) is use­less. In fact, we sus­tain that too often peo­ple tend to for­get that their busi­ness envi­ron­ment is dynam­ic: it evolves in time, and you need to wise­ly adapt.

The first step is to use high-end pho­tos to show­case the prod­uct and ser­vices you pro­vide. You don’t want to sink in the crowd and take over the same free-to-use images that are avail­able on the Inter­net. They must ful­ly res­onate with the over­all atti­tude of your busi­ness and to show­case the real­i­ty as it is. Don’t look for short­cuts because peo­ple will notice in min­utes and they will nev­er come back. Once you lose a bat­tle, you have big chances to lose the dig­i­tal war as well.

Besides that, make sure the sto­ries you write on your web­site res­onate with your brand. If you run a fam­i­ly busi­ness restau­rant with ten tables and a menu depen­dent on sea­son­al ingre­di­ents, and eager to craft a mem­o­rable expe­ri­ence, then you def­i­nite­ly should write as you act and behave. This means your tone-and-voice should be warm, friend­ly, approach­able and hon­est.

Sell your gourmet goodies

The dig­i­tal area offers lim­it­less options to vary the rev­enue streams for your busi­ness. We encour­age you to get out of your com­fort zone, mean­ing only man­ag­ing the restau­rant per se, and start aim­ing for more by sell­ing your culi­nary gems. Basi­cal­ly, you give your audi­ence a chance to order online their favourite dish, and, of top of that, you con­sol­i­date a com­mu­ni­ty of food lovers are your brand’s ambas­sadors.

This being said, our themes come with cus­tom styled inte­gra­tion with the famous WooCom­merce plu­g­in. This way you can eas­i­ly build an online shop that is an inte­grat­ed part from the entire dig­i­tal expe­ri­ence, but it also brings huge perks.

Go even further

There are a wide range of wit­ty solu­tions to make the most out of your restaurant’s web­site and your busi­ness as well. In the end, you invest into cre­at­ing a plat­form that brings real added val­ue: brand aware­ness, good PR, extra mon­ey, a sol­id audi­ence, you name it. How­ev­er, we think is essen­tial to let you know that you can achieve more and increase your chances to build a plat­form that is out­stand­ing from top to toe.

Why speed matters in terms of websites?

In 2010, Google made this state­ment: ”Faster sites don’t just improve user expe­ri­ence; recent data shows that improv­ing site speed also reduces oper­at­ing costs. Like us, our users place a lot of val­ue in speed—that’s why we’ve decid­ed to take site speed into account in our search rank­ings.”

Six years lat­er, things are even com­pelling: 40% of peo­ple aban­don a web­site that takes more than 3 sec­onds to load. With oth­er words, speed is not a nice-to-have fea­ture any­more, it’s a must-have approach.

This being said, make sure that your restau­rant or bakery’s web­site is fast and runs smooth­ly. You need to grab atten­tion in the right way at the right time by using trust­wor­thy ser­vices which offer you an in-depth analy­sis of the cur­rent site speed, and how you can improve it.

Why increase awareness through social sharing?

Nowa­days, peo­ple need more than one touch­point with your brand and busi­ness in order to remem­ber you in the long run. You need to go where your poten­tial cus­tomers like to spend time and talk about top­ics you’re inter­est­ed in. Social chan­nels are a great way to dis­cov­er them and start dig­ging about their pref­er­ences in terms of food, and any oth­er rel­e­vant top­ics.

Treat the social media fun­nels with respon­si­bil­i­ty and curios­i­ty, and use them as a gate­way to reach the audi­ence you’d like to attract for your busi­ness. Engage with them through smart con­tent about your activ­i­ty, and con­sid­er build­ing a com­mu­ni­ty of fans. Don’t for­get, shar­ing is car­ing.

Why should I care about image optimization?

Using rel­e­vant images for your web­site is the first step. Nonethe­less, accord­ing to recent stats, images account for over 50% of your web pages total weight. In oth­er words, if you use large image files you can direct­ly impact the load­ing time. And we get back to the first ques­tion regard­ing why speed is impor­tant.

If you want to have an eye-can­dy approach you need to start look­ing after pre­mi­um plu­g­ins that opti­mizes all the images from the Media Library, and still have back­up for the old ones.

How­ev­er, you can either do it by your own if you have the time and know-how for it, or you can work with us in order to accom­plish the best pos­si­ble results.

Why is security important to your website?

Dig­i­tal secu­ri­ty is the equiv­a­lent of trust and good prac­tice. There are a bunch of case stud­ies regard­ing how big mer­chants took it for grant­ed, and lost an amount of mon­ey and oth­er resources.

Start­ing from here, we sug­gest you to not under­es­ti­mate your actu­al and poten­tial cus­tomers because most of them are inter­est­ed in how they’re pro­tect­ed online. You can start by estab­lish­ing your site as an author­i­ty in terms of online secu­ri­ty by using ded­i­cat­ed ser­vices for secu­ri­ty improve­ments.

We have sol­id knowl­edge regard­ing the top solu­tions to make your web­site as secure as it could be so it stays far away from being hacked.

Updated on April 20, 2017

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