Building a Restaurant Website

We like to be straight­for­ward and avoid to over promise out­stand­ing results. Main­ly because they nev­er show up with­out efforts. In the end, build­ing a web­site is just the begin­ning of the jour­ney. Besides set­ting it up (from choos­ing the right Word­Press theme for your busi­ness, the right host­ing, and any oth­er tech­ni­cal details), you need to con­stant­ly involve time, ener­gy and mon­ey to keep it up and to kick­ing. Let’s take it one top­ic at a time and walk you through the main steps you need to fol­low in this chal­leng­ing jour­ney. We’re here to help.

How can you make it happen?

Choose a trustworthy and easy-to-use platform

There are a bunch of options for cre­at­ing a web­site: from work­ing with a ded­i­cat­ed agency and build­ing it from scratch until trust­ing exist­ing solu­tions like Word­Press. Unless you have a gen­er­ous bud­get and pre­vi­ous expe­ri­ence to go with the first option, we high­ly rec­om­mend you to save valu­able time and mon­ey and stick with Word­Press.

Besides the fact that you imme­di­ate­ly start with a sol­id infra­struc­ture, you have a lot of free­dom in fine-tun­ing your upcom­ing web­site and make it yours. Word­Press wins in so many regards, but one that is very much dif­fer­ent is the ease of use. In the end, you’d want to be autonomous and make changes on your web­site with­out hir­ing a devel­op­er.

Find a theme that highlights the real you

The dig­i­tal puz­zle is full of Word­Press themes of all kinds, but make sure you take an informed deci­sion regard­ing which one fits your busi­ness best from mul­ti­ple points of views. Don’t be naive and do your home­work regard­ing the team who devel­oped that prod­uct, if they offer o solu­tion or just eye-can­dy pix­els, the expe­ri­ence they pro­vide regard­ing cus­tomer ser­vice, if they main­tain a rel­e­vant doc­u­men­ta­tion, or the way they keep up with Word­Press’ stan­dards.

Due to our con­tin­u­ous involve­ment, we can affirm that our restau­rant themes is are exam­ple that checks all the pre­vi­ous require­ments. A stun­ning restau­rant Word­Press theme that can be adapt­ed to any food busi­ness, such as restau­rants, cof­fee shops or bak­eries. It helps you draw a sto­ry in a dynam­ic and engag­ing way, and it’s ful­ly packed with every­thing you need to launch your web­site as soon as pos­si­ble.

Add your unique menu

What would a restau­rant be with­out hav­ing a dig­i­tal menu on their web­site? Not much we’d say. Is like hav­ing a great plat­ing cre­ative con­cept with­out any fresh food to make it count. You should treat menu not only as a way of let­ting peo­ple know about the good­ies you cook but also as a chance to make a state­ment. Do you pro­mote your restau­rant as a place where you use only local and sea­son­al ingre­di­ents, or you don’t have any inter­est in that and you’re mon­ey ori­ent­ed first? Either way, it says some­thing about your way of doing busi­ness.

Thanks to the way we envi­sioned the menu sys­tem, our themes offer you the chance to cre­ate your meals options in no time. You sim­ply make things hap­pen by using a short­code and the Word­Press edi­tor to add sec­tions and prod­uct titles, descrip­tions, prices, and more.

Add a reservation system

Eat­ing has become much more than sat­is­fy­ing a pri­ma­ry need from Maslow’s pyra­mid. Choos­ing the table with a view is the first step into the process of cre­at­ing a cut­ting-edge expe­ri­ence. That’s why reser­va­tions are gain­ing weight and peo­ple are gen­uine­ly inter­est­ed in get­ting the right spot in your restau­rant (at the right time).

Ful­ly aligned to your busi­ness goals and strate­gies, you should know that you can achieve even more with our prod­ucts. We’ve gone beyond what’s obvi­ous and cre­at­ed a cus­tom short­code to allow you to inte­grate with the famous OpenTable sys­tem. This way you make sure you man­age reser­va­tions with­out efforts, and keep every­one hap­py on board.

Use appropriate images and content

Any web­site with­out con­tent (images, text, mul­ti­me­dia, you name it) is use­less. In fact, we sus­tain that too often peo­ple tend to for­get that their busi­ness envi­ron­ment is dynam­ic: it evolves in time, and you need to wise­ly adapt.

The first step is to use high-end pho­tos to show­case the prod­uct and ser­vices you pro­vide. You don’t want to sink in the crowd and take over the same free-to-use images that are avail­able on the Inter­net. They must ful­ly res­onate with the over­all atti­tude of your busi­ness and to show­case the real­i­ty as it is. Don’t look for short­cuts because peo­ple will notice in min­utes and they will nev­er come back. Once you lose a bat­tle, you have big chances to lose the dig­i­tal war as well.

Besides that, make sure the sto­ries you write on your web­site res­onate with your brand. If you run a fam­i­ly busi­ness restau­rant with ten tables and a menu depen­dent on sea­son­al ingre­di­ents, and eager to craft a mem­o­rable expe­ri­ence, then you def­i­nite­ly should write as you act and behave. This means your tone-and-voice should be warm, friend­ly, approach­able and hon­est.

Sell your gourmet goodies

The dig­i­tal area offers lim­it­less options to vary the rev­enue streams for your busi­ness. We encour­age you to get out of your com­fort zone, mean­ing only man­ag­ing the restau­rant per se, and start aim­ing for more by sell­ing your culi­nary gems. Basi­cal­ly, you give your audi­ence a chance to order online their favourite dish, and, of top of that, you con­sol­i­date a com­mu­ni­ty of food lovers are your brand’s ambas­sadors.

This being said, our themes come with cus­tom styled inte­gra­tion with the famous WooCom­merce plu­g­in. This way you can eas­i­ly build an online shop that is an inte­grat­ed part from the entire dig­i­tal expe­ri­ence, but it also brings huge perks.

Go even further

There are a wide range of wit­ty solu­tions to make the most out of your restaurant’s web­site and your busi­ness as well. In the end, you invest into cre­at­ing a plat­form that brings real added val­ue: brand aware­ness, good PR, extra mon­ey, a sol­id audi­ence, you name it. How­ev­er, we think is essen­tial to let you know that you can achieve more and increase your chances to build a plat­form that is out­stand­ing from top to toe.

Why speed matters in terms of websites?

In 2010, Google made this state­ment: ”Faster sites don’t just improve user expe­ri­ence; recent data shows that improv­ing site speed also reduces oper­at­ing costs. Like us, our users place a lot of val­ue in speed—that’s why we’ve decid­ed to take site speed into account in our search rank­ings.”

Six years lat­er, things are even com­pelling: 40% of peo­ple aban­don a web­site that takes more than 3 sec­onds to load. With oth­er words, speed is not a nice-to-have fea­ture any­more, it’s a must-have approach.

This being said, make sure that your restau­rant or bakery’s web­site is fast and runs smooth­ly. You need to grab atten­tion in the right way at the right time by using trust­wor­thy ser­vices which offer you an in-depth analy­sis of the cur­rent site speed, and how you can improve it.

Why increase awareness through social sharing?

Nowa­days, peo­ple need more than one touch­point with your brand and busi­ness in order to remem­ber you in the long run. You need to go where your poten­tial cus­tomers like to spend time and talk about top­ics you’re inter­est­ed in. Social chan­nels are a great way to dis­cov­er them and start dig­ging about their pref­er­ences in terms of food, and any oth­er rel­e­vant top­ics.

Treat the social media fun­nels with respon­si­bil­i­ty and curios­i­ty, and use them as a gate­way to reach the audi­ence you’d like to attract for your busi­ness. Engage with them through smart con­tent about your activ­i­ty, and con­sid­er build­ing a com­mu­ni­ty of fans. Don’t for­get, shar­ing is car­ing.

Why should I care about image optimization?

Using rel­e­vant images for your web­site is the first step. Nonethe­less, accord­ing to recent stats, images account for over 50% of your web pages total weight. In oth­er words, if you use large image files you can direct­ly impact the load­ing time. And we get back to the first ques­tion regard­ing why speed is impor­tant.

If you want to have an eye-can­dy approach you need to start look­ing after pre­mi­um plu­g­ins that opti­mizes all the images from the Media Library, and still have back­up for the old ones.

How­ev­er, you can either do it by your own if you have the time and know-how for it, or you can work with us in order to accom­plish the best pos­si­ble results.

Why is security important to your website?

Dig­i­tal secu­ri­ty is the equiv­a­lent of trust and good prac­tice. There are a bunch of case stud­ies regard­ing how big mer­chants took it for grant­ed, and lost an amount of mon­ey and oth­er resources.

Start­ing from here, we sug­gest you to not under­es­ti­mate your actu­al and poten­tial cus­tomers because most of them are inter­est­ed in how they’re pro­tect­ed online. You can start by estab­lish­ing your site as an author­i­ty in terms of online secu­ri­ty by using ded­i­cat­ed ser­vices for secu­ri­ty improve­ments.

We have sol­id knowl­edge regard­ing the top solu­tions to make your web­site as secure as it could be so it stays far away from being hacked.

This article applies to Osteria, and Rosa as they share the same underlying structure.

Updated on April 20, 2017

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