One-page websites are often the right choice when you’re looking for a fast and straightforward solution to present the information. All the content is divided into sections directly on your homepage. With the help of a navigation menu, visitors are able to jump directly to the area they are interested in.
What is a one-page website?
A one-page website is nothing more than a single page site that hosts all the essential information. If, for example, on a regular multi-page website, you would have a dedicated About page, on the one-page website, you would have a dedicated section that accomplishes the same goal.
There are numerous benefits of having a one-page website, such as:
- You can create the website faster: a one-page site does not require the same amount of content, so there’s less work.
- The information is presented in a concentrated way: people get what they are looking for fast with no need to visit different pages to find it.
- You can increase your conversion rate: having fewer distractions and comprehensive info on a single page can help users go through all the details and make decisions swiftly.
- Ideal for mobile visitors: once the page loads, they can quickly scroll through all you have to say about you or your business.
Of course, there are some downsides of going on this route:
- Ranking in search engines is going to be harder: a one-page is tougher to optimize for more than one keyword. If your offering is diverse and you want people with different interests to find you, you’re going to have a hard time getting visibility.
- Page load time can increase significantly: having all that information in one place can also mean a very long and resource-heavy page.
- Analyzing your visitors’ interests will be a challenge: with a one-page website, you have difficulties figuring out where your visitors go and what they want to learn about you.
- Incomplete details: have a single page for all your information means that you can’t go into detail, and some things will be left out, making it harder for visitors to get the full picture.
If you decide that a one-page website is what you need, keep reading to find out how you can build yours with ease.