The logo is a crucial part of identifying a brand. Is what makes you-you as a symbol, and a significant element to be recognized for by the right people. Because of its huge relevance, we offer you two options to play with: you can add a graphic symbol (such as an image) or a text version (logotype). You choose a font, and we help you fine-tune the logo after its personality.
Of course, a stand-alone logo is not sufficient when it comes to creating a strong brand. You also need a system to correctly use all the elements: from logo to colors, from the visual identity to the verbal one. However, read further to learn what you need to do to insert a logo within your website correctly.
Before you start
In order to properly make things happen with the font, we highly suggest you take into consideration these factors:
- File Formats
You should be aware that a logo looks best in a .png or .svg format with a transparent background. If your logo file doesn’t have a transparent background, it’s likely that your logo will partly cover the background image.
- Logo Size
We encourage you to have a larger image for your logo. Try to use a high dimension of the logo, and we’ll do the rest by scaling it. This way the logo will adapt to any screen size (both desktop and mobile).
Adding a Logo Image
Now that you know what’s better to do when setting up your logo, here’s what you have to do in order to upload it on your WordPress site:
1. Open the Customizer under Appearance and go to Theme Options → General.
2. In the new panel that opens out click the Select Logo button to open the Media Manager.
3. Select an image that’s already in your Media Library, or upload a new one.
4. When you finish just click on Set as Logo and you’ll see the logo in the preview window.
5. To activate the logo on your site, click Save & Publish button.
It couldn’t be easier than that, and you’ve already made an important step in order to personalize your upcoming website.
Using a Text Version
If you don’t have any graphic symbol that stands for your business, we recommend you to choose the text option instead. It’s a good switch if you’re careful with details like the font and its size. In this case, simply use the Site Title field under Site Title & Logo and style its font using the options from Customizer→ Header.