We live in a world where the art of photography reached new and challenging meanings. People are taking photos from a wide range of gadgets (tablets, mobile devices, cameras) in order to easily share them with the world. They feel the need to show others what they see and get instant gratification for it. Basically, in a way or another everyone has become a certain kind of photographer, no matter the approach: street, food, events, products, people, etc.
On the other hand, few of them have a strong focus on becoming trustworthy players in this landscape. With other words, to invest time and energy to tailor a lifestyle out of photography and to pay their bills thanks to their passion. However, today is easier than ever to shape a path by building up a website that highlight the real you.
How can you make it happen?
WordPress as your companion
Over 27% of the biggest websites in the world are hosted on WordPress. You might not be a fan of numbers, but you can’t ignore the huge impact this platform has in the digital playground. Its tremendous success is due to a bunch of factors, both tangible and non‐tangible. Nonetheless, the ease of use alongside with the liability asset makes WordPress a perfect fit for photographers, but not only.
Imagine you’re a solopreneur who wants to spend the day by shooting a great wedding for the dear ones, a charming place walking down the street or some outstanding wood products, but he needs to postpone some of these activities. Why? Because he’s too busy managing his website. Well, WordPress helps you narrow this gap so that you continue to do what you love most and maintaining a catchy website at the same time.
The theme makes it or breaks it
As you might know, the digital garden is full of WordPress themes. Some of them are great; others are disappointing. Therefore, it’s your responsibility to dig deep and find the one that fits your needs. Don’t be fooled by looking only at eye‐candy demos, and start searching for relevant info about the authors and their portfolio. Stick to the theme that is aligned to your specific requests because it’s the only way to create value in the short and long run as well.
Noah is WordPress theme that was designed to solve your digital problems. We take well‐informed decision to make your life easier and help you to get traction in the www area. With Noah on board you don’t only grab attention and get compliments from a lot of peoples, you also gather hot leads for your photography business. It’s a genuine photography WordPress theme that brings visual stories in the spotlight. Smooth transitions and witty animations alongside with top notch design makes this product an authentic choice.
Images and stories from the same puzzle
Having great images and content on your website is not a nice‐to‐have nor should be a surprise request for you. As a photographer, you already appreciate and respect the power of visuals, but what it’s crucial to remember is your unique brand essence.
Select those images which line up with your identity, both regarding general mood, colors, and formats. On top of that, write content that is aligned to your particular tone‐of‐voice. No matter if you need a short description for some photos or a long story for your blog, make sure that everything is under the same roof. If you’re a friendly person who likes to create meaningful connections with your customers than your content should be the same: relaxed, informal and cordial. Long story short: write as you speak and act.
In theory, as a photographer is easier to create an online community with people who appreciate and trust your work. This is happening mostly because great pics capture attention, and everyone is eager to share them through the social channels. However, this is only the beginning of building a consistent audience for your website. You need to actively do things in order to foster dialogue and empower them to act as brand ambassadors.
Keep in mind that communities can have a real impact on your photography business. They act as gateways for connecting with other folks that can become buyers of your products and services. That’s why it’s important to keep track with their needs, to actively listening to their ideas, and provide them valuable content.
Go even further
Why should you focus on social sharing too?
There’s no doubt that we live in a hyperconnected world. We’re still adapting to this lifestyle, and we try to explore it in ways that are meaningful and useful for us. Social sharing is a great opportunity and it can weight the impact you’re having in the digital world. It’s a great start for creating an online community that appreciates and promotes your work. By gathering the right people around your website, you can easily expand your reputation through different social channels. However, we highly encourage you to stick to the ones that are suitable for your website and core activity and well. Otherwise, you will quickly dissolve your digital presence, and people will jump the boat.
Why should I invest in security?
Think of your website as you home. You don’t want to have burglars around the corner who are staring and waiting for the perfect moment to get in and steal something that’s important to you, right? Well, pretty much could happen to your website if you don’t take online security seriously. You could be hacked, and lose the entire work you spend so much time to make it happen.
On top of that, there are alarming numbers to consider: in 2015, Google reported that hacking had increased 180%, while other researchers reported that 86% of all websites contained at least one severe vulnerability.
Why should I take image optimisation into account?
It is said that image optimisation is an art that you should learn to master. There are tons of arguments why we highly recommend to invest into image optimisation, especially because you’re a photographer. You already know that images can boost an article and make it more vivid, but it also contributes to improving the SEO of your website.
With other words, you should deeply care about having a spotless website from top to toe, and image optimisation is an important part of the puzzle. You do much more than improving the Google ranking you will do much more than that: offer a lovely experience for the people who are eager to read and enjoy your website.
Why should SEO be a priority?
Once you have a website, SEO is something you can’t avoid. Google starts indexing your content, and if you don’t have knowledge about how to maximize its potential things can get blurry. Moreover, it’s estimated that three out of four clicks from Internet searches go to top five positions on Google. Also, keep in mind that there are millions of pages on the web that can match a potential keyword. Any site that hopes to rank high for a particular word or phrase is going to have to make sure their site’s SEO gives them the best possible chance.