How Can Blogging Support Your Passions?

Oana Filip

Blog­ging is a mul­ti­fac­eted game. It can act as a sup­port tool for your busi­ness, it can be a cre­ative play­ground for your pas­sions or any­thing in between. It doesn’t mat­ter which approach you take as long as it serves a pur­pose and you gen­uine­ly believe in it.


At Pix­el­grade, we’re striv­ing to make room for blog­ging as a con­cept to shine. We dis­cuss about it from a wide range of per­spec­tives: from blog­ging as a pro­fes­sion to how such an activ­i­ty helps you cre­ate a strong per­son­al brand. We do that because we deeply believe in everyone’s pow­er to reach their cre­ative poten­tial through blog­ging.

Frauke De Laen­der from The Life Fac­to­ry is one of those gals who shows that blog­ging can be defined on your own terms. You have the free­dom to cre­ate your path, to adjust the rhythm, to iter­ate how often you please. I reached her to find more on how begin­ner blog­gers could start their dig­i­tal jour­ney. Let’s kick off!


Frauke is cur­rent­ly using Julia, our blog­ging Word­Press theme, to show­case her cre­ative work

Q: How did you start blogging in the first place?

Frauke: When we start­ed study­ing, my boyfriend and I moved into a sweet lit­tle apart­ment. We were stu­dents, so had a very lim­it­ed bud­get. Which is why we start­ed to make things our­selves and fell in love with DIY. I want­ed to share my pas­sion online and so it hap­pened.

Q: Why did you choose WordPress as a platform?

Frauke: Hon­est­ly, it was the only ‘good’ option I could find when I bought my own domain. I didn’t want to pick an online plat­form, but a pack­age I could put on my own space, so it wouldn’t get lost. I’m real­ly hap­py with the choice because Word­Press is a very easy sys­tem, you real­ly ‘own’ your blog and there are tons of plu­g­ins you can use to make your blog bet­ter.

“Peo­ple reach out to me because they know my blog. It hap­pens 90% of the time that I get new work thanks to my blog.”


Q: What’s your blogging routine?

Frauke: I don’t have it because I only blog when I have time and a good top­ic to work on. When I start, I usu­al­ly think about the con­cept first, then do the cre­ation and make pic­tures, edit them and last­ly I write the copy.

Q: What does the concept of slow blogging mean for you?

Frauke: I only blog when­ev­er I want to, about what­ev­er I want too. Which means less updates, but qual­i­ta­tive and long posts I real­ly wan­na share, with effort put in both visu­als and copy.

“I love shar­ing my pas­sions with peo­ple, cre­at­ing sto­ries around it and cap­tur­ing them. Which is why my web­site is full of dif­fer­ent lifestyle top­ics: I have lots of inter­ests!”

Q: Did blogging help you create a brand for DIY projects?

Frauke: Yes it def­i­nite­ly did! Peo­ple reach out to me because they know my blog. It’s a great way to show­case my knowl­edge and expe­ri­ence and express my style. It hap­pens 90% of the time that I get new work thanks to the blog.

Q: What advice would you give to a fellow beginner blogger?

Frauke: Be you! There are loads of blogs, just try to stand out by being 100% your­self and not copy­ing what every­one else does. Make your pho­tos, use col­ors and dec­o­ra­tion you love andwrite in a per­son­al tone of voice. Also, it’s impor­tant to real­ize that start­ing a blog and main­tain­ing it takes a LOT of effort and time, plus prob­a­bly also some invest­ments.

You need good mate­r­i­al to work with! So if you want to start blog­ging, real­ly keep in mind why you want to do it and if you have the time and pas­sion to real­ly ded­i­cate your­self to it.

Q: What lessons did you learn along the way?

Frauke: Don’t sell out. Brands will quick­ly con­tact you when your blog is grow­ing, but to stay true to your­self you shouldn’t just accept every­thing. Real­ly keep an eye on the con­sis­ten­cy of your con­tent.

“I’m very per­son­al with my read­ers and that makes it feel for them like I’m a friend or fam­i­ly mem­ber shar­ing her expe­ri­ences.”

I see a lot of begin­ning blog­gers say­ing ‘yes’ to every oppor­tu­ni­ty which results in con­tent that doesn’t suit them. You shouldn’t blog for the free stuff or events. Oh, and, when you wan­na try some­thing new: just do it! Only in that way you can see how your pub­lic reacts to it.

Q: Do you make a living out of your blogging activity?

Frauke: Not direct­ly, it’s a nice lit­tle extra but I have a full time job. I main­ly make some mon­ey out of the work­shops I host, which are boost­ed by my blog.

Q: What works for you regarding blogging?

Frauke: As I said, just being me. Stay­ing true to what I love and want to share! I’m very per­son­al with my read­ers and that makes it feel for them like I’m a friend or fam­i­ly mem­ber shar­ing her expe­ri­ences. It’s con­vinc­ing and very open and I think that works best, peo­ple real­ly want to be able to con­nect with you. So don’t mind shar­ing neg­a­tive expe­ri­ences or fails: you’re human!

Q: What keeps your wheels spinning as a blogger?

Frauke: The appre­ci­a­tion you get of peo­ple — when they tried some­thing them­selves, eat your recipe or buy your clothes. It’s nice to see I can inspire peo­ple! They often send grate­ful or fun com­ments or teach me things and that’s so enrich­ing. 🙂


A few takeaways if you’re puzzled about starting blogging

  • Cre­ate your own rules — don’t copy­cat any­one, just be true to your­self and think about why you are blog­ging in the first place (Is it because you’re look­ing after oppor­tu­ni­ties to express your cre­ativ­i­ty?).
  • Make it yours — treat your blog as you out­fit by mak­ing it tru­ly yours from top to toe (Choose a theme that fits your per­son­al­i­ty, write con­tent in a way that aligns with your style).
  • Be per­son­al with your audi­ence — be authen­tic by shar­ing the good and the bad as well (Don’t try to impress your read­ers by being some­one else because they will feel the super­fi­cial­i­ty).
  • Give back — treat blog­ging as a way of giv­ing back (No mat­ter if what you are offer­ing is your per­son­al expe­ri­ence or your know-how, do it open­ly and con­stant­ly).
  • Invest resources of all kinds — choose your rhythm, but make sure you give blog­ging a real chance (Make sure you have a focus on blog­ging and you keep an eye on it on a reg­u­lar basis).

👋 Conclusion

There are a lot of peo­ple like Frauke, who under­stood that blog­ging is like a dough — you can shape and grow it how­ev­er you like. As long as you res­onate with it good things will hap­pen.

No mat­ter if the blog will be a play­ground for your hob­bies, a seri­ous career path or just anoth­er exper­i­ment, you have the lux­u­ry of try­ing. How­ev­er, the begin­ning is the best (and the most fun) part of every sto­ry, so feel free to embrace the adven­ture today.

Frauke is a Belgian DIY creator who uses blogging as a way to support her creative passions. Learn how she uses her blog to achieve that.
Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.