How to add Google Analytics to my WordPress website?

Hav­ing a web­site with­out Google Ana­lyt­ics on it is like hav­ing a lap­top with­out con­nec­tion to Inter­net. If you want to go far, you need to gath­er rel­e­vant insights about your vis­i­tors. This way you’re tak­ing well-informed deci­sions that will bring you con­crete results.

From spe­cif­ic facts (such as demo­graph­ics) until in-depth data regard­ing time spent on a par­tic­u­lar page or the flow of con­ver­sions, Google Ana­lyt­ics can pro­vide you all this infor­ma­tion.

Step 1 — How to start?

There are sev­er­al plu­g­ins which can help you link this tool to your web­site, but our rec­om­men­da­tion is the free ver­sion of the Mon­sterIn­sights plu­g­in. This sug­ges­tion comes on an unbi­ased foun­da­tion, and it is based only on the fact that we test­ed and we’re hap­py with how thing worked out.

  • Log in into your Dash­board, go to Plu­g­ins and click on Add new
  • Type the name of the plu­g­in (Mon­ster Insights) direct­ly in the search box from the top right cor­ner
  • Once you found it click on Install Now, and then on Acti­vate

On the side menu of your Dash­board (under Set­tings) you now have a but­ton named Insights. To prop­er­ly set up the plu­g­in you need to authen­ti­cate with Google Ana­lyt­ics.

Step 2 — How to connect to Google Analytics?

This arti­cle explains the step-by-step process of installing and acti­vat­ing Mon­sterIn­sights on your Word­Press web­site. It comes with a ded­i­cat­ed video and a bunch of screen­shots to make sure you make a con­sis­tent set­up and start with the right foot.


Oth­er resources you should con­sid­er in order to make the most out of Google Ana­lyt­ics:

This article applies to Fargo, Felt, Gema, Heap, Hive, Julia, Listable, Mies, Noah, Osteria, Patch, Rosa, Silk, and Vasco as they share the same underlying structure.

Updated on May 29, 2018

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