The logo is a crucial part of identifying a brand. Is what makes you-you as a symbol, and a significant element to be recognized for by the right people. Because of its huge relevance, we offer you two options to play with: you can add a graphic symbol (such as an image) or a text version (logotype). You choose a font, and we help you fine-tune the logo after its personality.
Of course, a stand-alone logo is not sufficient when it comes to creating a strong brand. You also need a system to correctly use all the elements: from logo to colors, from the visual identity to the verbal one. However, read further to learn what you need to do to insert a logo within your website correctly.
Before you start
In order to properly make things happen with the font, we highly suggest you take into consideration these factors:
- File Formats
You should be aware that a logo looks best in a .png or .svg format with a transparent background. If your logo file doesn’t have a transparent background, it’s likely that your logo will partly cover the background image.
- Logo Size
We encourage you to have a larger image for your logo. Try to use a high dimension of the logo, and we’ll do the rest by scaling it. This way the logo will adapt to any screen size (both desktop and mobile).
Adding a Logo Image
Now that you know what’s better to do when setting up your logo, here’s what you have to do in order to upload it on your WordPress site:
- In your WordPress Dashboard go to Appearance → Customize → Site identity → Logo
- In the new panel that opens out click the Select Logo button to open the Media Manager.
- Select an image that’s already in your Media Library, or upload a new one.
- When you finish just click on Set as Logo and you’ll see the logo in the preview window.
- To activate the logo on your site, click Save & Publish button.
It couldn’t be easier than that, and you’ve already made an important step in order to personalize your upcoming website.
Using a Text Version
If you don’t have any graphic symbol that stands for your business, we recommend you to choose the text option instead. It’s a good switch if you’re careful with details like the font and its size. In this case, simply use the Site Title field under Site Title & Logo and style its font using the options from Customizer→ Header.