We started out selling our WordPress themes via ThemeForest because it was one of the biggest marketplace for products within the WordPress ecosystem.
As the years passed, we started to notice the disadvantages that come with handing over our entire portfolio for someone else to sell it—promotion for competitors on our product pages, the inability to get in touch with our customers and gather feedback, low control over the marketing and presentation of our products, and strict guidelines when it comes to launching and experimenting with new products.
That’s why, a few years back, we started concentrating more and more on selling through our website. This way, people can get the full experience when it comes to purchasing and using our products and access a lifetime and bundle license model, unavailable via ThemeForest. Plus, it allows people to support independent creators like us, which helps us keep all the revenue and invest it back into the products we build (since we are a non-exclusive partner, ThemeForest gets a hefty cut from each sale).
What’s truly important to know is that we make no difference concerning how we build, maintain, and engage with our customers, no matter the context. Although some themes are available only on our website, the products available on both platforms are exactly the same and we’re the same team behind the scenes, fully involved in creating simple WordPress themes that solve real digital problems.