Adding a Newsletter Subscribe Option

To foster a community around your website means to have a precise and witty strategy. While social media covers half of this effort and it is more than welcomed, e-mail is more reliable in building trust. By offering an e-mail subscription, you raise the chances to keep an active dialogue with relevant people. Moreover, it’s another gateway for your audience to consume your content and share it with wider networks.

Popular options

There are plenty of newsletter services out there. Jetpack Subscriptions from Automattic is, by far, one of the basics and most convenient options available on WordPress.com as well.

Nonetheless, it’s not a classic subscription form. They handle the subscriptions and regularly send the new posts you just published on your website. It might be the right fit if you want to focus on creating valuable content, not managing subscriptions.

On the other hand, if you want to stay hands-on in this area, we highly recommend using MailChimp. Besides being a reliable and user-friendly tool with great flexibility, you can use it without cost within 2K e-mail addresses.

Now that you made your choice, here’s what you need to do next:

• Install the MailChimp for WordPress plugin.
• Log in to your WordPress Dashboard and click on MC4WP.
• Get the API Key by following these steps and paste it into the API Key section.

Next, navigate to the Forms area and create your new subscription form. Give it a name and select the form fields you want to add. To further customize it, navigate to:

• Messages: customize the messages your visitors will see along the subscription process;
• Settings: choose the list to which people should be subscribed, enable or disable the double opt-in option, and more.

Place the form on your site

The final step is to grab the shortcode generated by the form you created — a short snippet in square brackets, like [mc4wp_form id="123"] — and paste it wherever you want the form to appear.

Your Pixelgrade LT site is built on Anima, a block theme, so you place the form by dropping its shortcode into a Shortcode block. Pick whichever of these fits where you want the form:

Option A — Add the form to a page or post

1. Edit the page or post where you want the form (for example, an "About" or

"Newsletter" page).

2. Click the + (block inserter), search for Shortcode, and add the

Shortcode block.

3. Paste your MC4WP shortcode into the block.
4. Click Update (or Publish) to save.

Option B — Show the form site-wide (e.g. in the footer)

1. Go to Appearance → Editor to open the Site Editor.
2. Open the template part where you want the form to appear everywhere — most

often the Footer.

3. Click the + (block inserter), search for Shortcode, and add the

Shortcode block.

4. Paste your MC4WP shortcode into the block.
5. Click Save in the top-right corner to publish your change.

Visit your site to see the subscription form in place.

FAQs

Which display options of the subscription are best?

It depends on your website’s profile. What’s important to keep in mind is the fact that nobody will subscribe from the first seconds of visiting. Let people read some of your content and get a clue about what’s in it for them. For instance, a good idea would be to display the popup on a single post only, after two minutes.

Do I have a limit regarding how many emails I sent?

No, you don’t. However, we suggest you keep a balance and don’t spam your audience. Let it know about things that matter, such as new blog posts, an interview you gave, a big thing you accomplished. Build trust one step at a time.

Need a hand?

If anything looks different from these steps, open **Appearance → Pixelgrade Design → Help** for guides, or reach out from there — we're happy to help.