Adding Share Buttons

Shar­ing your con­tent is no longer a nice-to-have since peo­ple are spend­ing a lot of valu­able time in this area. From request­ing rec­om­men­da­tions of any kinds to ask­ing for help and invit­ing to events, social chan­nels require a cer­tain strat­e­gy and way of doing things.

In this arti­cle, we will walk you through how you can get the share but­tons that are rel­e­vant to your busi­ness goals and over­all plans regard­ing dig­i­tal mar­ket­ing.

Step 1 — AddThis Service for Sharing Buttons

We’re offer­ing a cus­tom inte­grat­ed solu­tion with one of the most pop­u­lar social shar­ing ser­vices out there: AddThis. We have cho­sen it due to its wide use, a large num­ber of sup­port­ed social ser­vices and options to cus­tomize. On top of that, you also get social shar­ing ana­lyt­ics (even inte­grat­ed with your Google Ana­lyt­ics prop­er­ty), which means you can take bet­ter deci­sion in terms of your audi­ence.

Please bare in mind that we don’t have any com­mer­cial link or agree­ment with AddThis to pro­mote their ser­vice, be it free or paid (they do have a Pro account type). All of the sug­ges­tions we made are based on one goal: to help our cus­tomers get the job done.

Next, we will share some hints about how we have envi­sioned the social shar­ing in Mies.

Once you know which social chan­nels are suit­able for your par­tic­u­lar needs, here’s what you need to do next:

  • Log into Word­Press Dash­board
  • Go to The­me Options (under Appear­ance→ click on Social and SEO and enter the IDs of your social accounts (screen­shot)
  • Click on Save Changes (from the right side of the screen) and you are done for now.

The Share link is locat­ed in the top head­er nav­i­ga­tion, replac­ing the Menu text on the scroll. This is only dis­played in pages, posts, and projects. How­ev­er, you can cus­tomize this even fur­ther.

For instance, on each page, in the Hero Area Set­tings, you have an option called Social Share. Sim­ply select Dis­able from the drop-down, and the share link won’t be shown on that par­tic­u­lar page (nor the AddThis scripts).

You can also cus­tomize the text (Share in this case) by going to The­me Options→ Port­fo­lio  Share and enter the name on the field. On the oth­er hand, if you plan to get off of all the share links (even though we don’t rec­om­mend it), you just need to leave the above field emp­ty and we will not dis­play the link or any AddThis scripts.

Step 3 — Configuring AddThis 

AddThis offers quite a large num­ber of sup­port­ed ser­vices, each iden­ti­fied with a speci­fic, low­er­case name that you can find in this list: http://www.addthis.com/services/list

From The­me Options  Social and SEO sec­tion you can enter as many dif­fer­ent ser­vices as you want and they will show on your site. The catch is that you can also have a more but­ton (the plus sign but­ton) that will open up a pop­up where peo­ple can search for their par­tic­u­lar ser­vice. So you don’t have to add a large num­ber of ser­vices to make sure you cov­er all your bases, just the most rel­e­vant ones.

On top of this, anoth­er great thing about AddThis is the pre­ferred but­ton type that will dis­play your vis­i­tors’ favorite social ser­vices, sav­ing the time of find­ing them. This fea­ture allows you to cater to a much wider audi­ence, since there are so many social ser­vices nowa­days, from dif­fer­ent geo­graph­ic regions, in dif­fer­ent lan­guages, and so on.

Last but not least, you can acti­vate the Social Shar­ing Ana­lyt­ics to cap­ture insight­ful data about your social activ­i­ty. All you have to do is to go to The­me Options  Social and SEO. There, you will be pre­sent­ed with two sec­ondary options allow­ing you the free­dom of either using the cus­tom AddThis Ana­lyt­ics (you will need to enter your AddThis user­name) or your Google Ana­lyt­ics account (you will need a Google Ana­lyt­ics Prop­er­ty ID).

Updated on May 2, 2017

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