Writing is such an intimate act of creation. It’s a great way to express your personality and translate your values and beliefs in powerful thoughts. Thus, writing should be personal, candid, and genuine.
I know my keyboard from top to toe. I’ve been writing professionally for more than seven years (almost daily) for a wide range of contexts and scenarios. No matter if I was in the freelancer’s shoes or wearing the blogger hat on my head, I always tried to write the way I talk.
And yes, sometimes, I was represented by a brand or a company. This doesn’t mean that I should have written superficially or should have been a copycat. On the oposite, I tried to empathize as much as I could with the brand or company I represented and translated their personality into words. It can be done.
You can also build and maintain your own voice and writing style. In this article, I walk you through why it is essential to invest in this area constantly and how you can shape your way of writing.
Why writing the way you’re talking is mandatory?
If you give a damn about being authentic and building healthy relationships with your readers, then the answer to this question is quite straightforward: you care. And caring is a constant preoccupation which implies time, energy, and focus. Also, it is a robust approach to developing stronger bonds and keeping people near you in the very long run since no relationship (digital or non‐digital) can survive and grow without such an emotional investment.
Besides that, writing the way you are usually talking is crucial because that makes you you. Maybe it sounds naive and childish, but the truth is that you can’t pretend to be someone else. Even though it may work for a while and you can mislead some of your readers, it doesn’t last long. People are smart, and they can feel that you are not true to yourself. When this happens, they are gone forever. Nobody wants to stay around superficial folks, who are trying to be something else just for the sake of grabbing attention and interest.
Furthermore, the reason why you need to dig deeper and achieve this balance is that folks get in touch with you on several communication channels. They read your blog, they follow you on social media, they come across interviews you gave, they take a look at your newsletters, maybe they even meet you in the offline world.
Sooner or later, if you are not authentic, they will find the corners you cut and get disappointed. You need to be you no matter the situation and attract people who resonate with your inner‐why and appreciate this clarity.
“What I do every day matters more than what I do once in a while.”
— Jocelyn K. Glei
I’m super aware that we live in a world where recipes are the new mantra. However, there’s no instructions out there about how to be you. You just need to follow your inner whispers, live in harmony with them, and translate everything in behaviors and attitudes. You can’t be Seth Godin, Jocelyn K. Glei, Jason Fried, Swiss Miss, Austin Kleon, Neil Patel, Rand Fishkin or anyone else. They are they, and you are you.
How can you start writing the way you’re talking?
I don’t have a framework or a blueprint, but I guess you can easily find a ultimate‐ebook‐covering‐all kind of resource out there. Take a look if you want, but yet again, the answer is much more intimate then you may think or like to believe.
What works for me every single time is to keep in mind that I only write for one person. Someone I care about, with whom I would gladly have a coffee and chat about those particular thoughts. To tell you the truth, I feel relaxed, filled with good energy, and able to highlight my personality.
“Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.”
— Kurt Vonnegut
Moreover, I can write the way I talk (and better as well) when the topic I am covering means something to me. If I’m not open to chat about it in the offline world or if doesn’t suit my interests, it will surely not be handy in putting together the piece of the puzzle for a piece of writing.
The truth is that nothing beats the great feeling of being true to myself and knowing that there are people out there who appreciate my style and can relate to that. I was more than happy to hear during a Skype call with Linda, our customer, that she’s moved about how I communicate with our believers.
“I like the personal feel you are giving across the website and the cheerful tone you use in your e‐mails. It is very different because you can feel the personal connection. I had a pleasant surprise to see that Oana is a real human being, not a bot. Your approach catches the eye of your client group, which I assume is formed by creative people, such as me.”
Writing like others to have success is a myth. I dare to say that’s more than that — it’s a lie. The first and most important condition to achieve outstanding results is to be you from top to toe. And as a blogger, this often means to write the way you talk and to do it with consistency every time you share something meaningful with the world.
I highly encourage you to shape your writing style in a way that’s in harmony with who you are and build from there. Only good things will happen.
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