Introducing Pixelgrade Club: A Solid Solution for Bloggers

Pixelgrade Club

We’re liv­ing in the gold­en age of online pub­lish­ing where every­one is able to eas­i­ly share their beliefs with the world. At Pix­el­grade, our mis­sion is to help peo­ple express their cre­ative ideas bet­ter. Here’s how we get the job done.


The Problem

There is a wide range of tools and ser­vices avail­able for blog­gers who want to build up their place in the dig­i­tal world and gath­er a com­mu­ni­ty around them. How­ev­er, there seems to be no prop­er­ly inte­grat­ed solu­tion which con­nects the dots and makes the site build­ing process pain­less.

Online pub­lish­ing is a com­mod­i­ty these days and can be eas­i­ly done through gen­er­al chan­nels like Face­book, Twit­ter or oth­er social net­works, but an idea would not reach its high­est form and will not be deliv­ered on its own whole­ness unless it’s placed in a con­text where all the sur­round­ing ele­ments are close­ly linked to the per­son­al­i­ty of its cre­ator — the author. Once your idea is in the spot­light you can con­sid­er that it has a real chance to shine and reach its true poten­tial.

A care­ful­ly thought-out idea can­not reach its high­est form with­out a well-matched con­text.

Most of the cur­rent blog­ging plat­forms are mere­ly pro­vid­ing a func­tion­al solu­tion by sim­ply allow­ing you to pub­lish your con­tent online. The truth is that this is not enough any­more. To cre­ate your cor­ner of the Inter­net, a blog that ful­ly rep­re­sents you means much more than that.

WordPress: Still the Best Platform for Blogging

Word­Press remains one of the most pop­u­lar pub­lish­ing plat­forms, and it’s the first choice among many suc­cess­ful blog­gers or online mag­a­zines because it man­ages to bal­ance between ease-of-use and cus­tomiza­tion oppor­tu­ni­ties.

While you are giv­en full con­trol in writ­ing the con­tent, the pre­sen­ta­tion side of it is done through thou­sands of Word­Press Themes (or tem­plates) avail­able out there.

A theme is a way to orga­nize the con­tent on the screen and its core pur­pose is to save your deci­sion-mak­ing ener­gy by tak­ing opin­ion­at­ed design res­o­lu­tions about the site lay­out, fonts, and col­ors.

There are already a bunch of out­comes that peo­ple need to take care dur­ing a site-build­ing process (e.g. site nam­ing, con­tent strat­e­gy, mar­ket­ing). Once they found a theme they should be able to enjoy their beau­ti­ful site and avoid the has­sle of choos­ing between hun­dreds of cus­tomiza­tions options.

Deci­sion fatigue can lead peo­ple on the wrong paths and that’s not the smartest thing to do if their aim is to enjoy a delight­ful expe­ri­ence along the way.

Themes: There is no one-size-fits-all solution

Among the many avail­able themes on var­i­ous mar­ket­places, a lim­it­ed num­ber of them are actu­al­ly tak­ing care of your par­tic­u­lar needs. On top of that, they often address a wide range of pains by offer­ing an out­ra­geous lev­el of flex­i­bil­i­ty in terms of cus­tomiza­tion: unlim­it­ed con­trol over the grid and lay­out, hun­dreds of ran­dom fonts to choose from, col­ors pick­ers for each ele­ment and so on — no deci­sion is actu­al­ly tak­en, and no help is actu­al­ly pro­vid­ed in your site build­ing process.

Some Word­Press designs are so flex­i­ble in terms of cus­tomiza­tions options that peo­ple should won­der: if two dif­fer­ent themes are so flex­i­ble that you can use one to cre­ate the oth­er, what’s in it for you?

A theme should give you cre­ative free­dom, not unre­strained resilience.

Leav­ing all the tough process of deci­sion mak­ing on user’s shoul­ders makes it almost impos­si­ble to achieve the results he or she dreamt of. This gets us back to the begin­ning — why would you, the cre­ator, choose such a solu­tion?


Introducing Pixelgrade Club

Our mis­sion is to help peo­ple express their cre­ative ideas bet­ter, which means that our focus is to pay close atten­tion to their dis­tinct needs, mov­ing towards shap­ing an entire expe­ri­ence: from the ini­tial first steps in set­ting up the Word­Press plat­form to the instal­la­tion and con­fig­u­ra­tion of plu­g­ins, up until the cus­tomiza­tion of the web­site to reflect the owner’s per­son­al­i­ty, a help­ing hand with the con­tent strat­e­gy, and tools to boost their ideas into the world.

We took those val­ue propo­si­tions and suc­cess­ful­ly put them togeth­er under the same roof: “Pix­el­grade Club”.


What is Pixelgrade Club?

We’ve been craft­ing solu­tions for blog­gers for more than six years, so we’re quite enti­tled to think that we have an in-depth under­stand­ing about how to cre­ate the right solu­tions for this tribe.

Pix­el­grade Club is a sub­scrip­tion-based ser­vice aimed at match­ing the blog­gers’ needs and requests:

  • We pro­vide a care­ful­ly craft­ed set of theme designs based on a long-thought research process where we’re going through all the nec­es­sary stages, col­lect­ing and eval­u­at­ing data from peo­ple in sim­i­lar cir­cum­stances, all to make deci­sions in your favor.
  • We give you access to an easy-to-use cus­tomiza­tions’ sys­tem that helps you link the ini­tial design with your per­son­al­i­ty (eg. col­ors or fonts).
  • We pro­pose a kick-off con­tent strat­e­gy to help you bet­ter orga­nize your site con­tent and make it eas­i­er to be dis­cov­ered by your vis­i­tors.
  • We thor­ough­ly test, styl­ize and rec­om­mend the best plu­g­ins that could extend the core theme func­tion­al­i­ty.
  • We stay close to you through sup­port and assis­tance to help you solve any kind of strug­gles in due time.
  • We con­stant­ly write edu­ca­tion­al con­tent to empow­er you in achiev­ing suc­cess and mak­ing a hit out of your blog.
  • We give you access to a grow­ing com­mu­ni­ty of blog­gers where you can inter­act with oth­er peo­ple and share ideas.
  • An active blog­ger is nat­u­ral­ly grow­ing, their per­son­al brand­ing is devel­op­ing, so their online pres­ence should keep up with this rhythm. That’s why we give you the option to switch between themes with­out los­ing any con­tent, each one address­ing dif­fer­ent stages of your evo­lu­tion. Do it when­ev­er you want, depend­ing on where you are and how your needs change in the mean­time.
  • We care­ful­ly lis­ten to your feed­back and we’re look­ing to grow togeth­er, build­ing up new tools and solu­tions that you actu­al­ly need.

How much does Pixelgrade Club cost?

From the ear­ly days, we aimed to offer a cost-effec­tive pric­ing plan, but also an opti­mal and sus­tain­able long-term solu­tion, both for our cus­tomers and for our busi­ness.

We man­aged to make it hap­pen by offer­ing peo­ple a free two-week tri­al peri­od so they can get their blog up-and-run­ning and also have a first-hand expe­ri­ence. After these 14-days blog­gers can kick-off with a month­ly cost that equals two cups of Star­bucks cof­fee or the lat­est Ed Sheer­an album. Pret­ty afford­able, huh?

I’m here to help you create a fabulous blog

Express your ideas bet­ter next to me.

Get start­ed now

Why do we think that this is the future? A blog is a dynam­ic envi­ron­ment that needs to be nur­tured and reg­u­lar­ly main­tained to adapt to the every­day chal­lenges of exter­nal fac­tors that could influ­ence its suc­cess. It could be high­ly demand­ing to keep it in a great shape, but we’re on a mis­sion to stay close to cre­ators, to sup­port and assist them on their jour­ney. We strong­ly believe that through Pix­el­grade Club we can cre­ate a long-term solu­tion and rela­tion­ship.


What’s next?

While the cur­rent sta­tus of the Pix­el­grade Club is entic­ing enough for our mem­bers to express their ideas online, we took a strong com­mit­ment to mak­ing it even bet­ter.

On the one hand, we will con­tin­ue to address new nich­es of blog­ging (e.g. trav­el­ers, mar­ket­ing or vlog­gers) with spe­cif­ic solu­tions accord­ing to their needs. On the oth­er hand, we want to improve the cur­rent tools and pro­vide new ones for mem­bers to be able to bet­ter express their sto­ries and reach suc­cess next to us (e.g. a brand cre­ator toolk­it or an online library where mem­bers can share their styles).

We con­sid­er our­selves respon­si­ble for their over­all web­site cre­ation process and while we start­ed by improv­ing only a com­po­nent of the whole sys­tem (e.g. themes), we’re mov­ing towards an inclu­sive solu­tion that allows peo­ple to be able to set­up their blog in a breeze. We will take care of all the tech­ni­cal details (eg. host­ing, Word­Press set­up, domain map­ping) so that cre­ators of all kinds can focus on what real­ly mat­ters for them at the end of the day.


There’s still a way to go and plen­ty of chal­lenges to face, both for us and for the blog­ging lovers, but we’re con­fi­dent we’re on the right track. Stay tuned for more insights on how Pix­el­grade Club evolves and becomes spec­tac­u­lar.

George

I'm a daydreaming designer with a desire to improve the world, to be a good and a meaningful person. I value calm but easily get excited by the next challenge.