Turn Your Blog Into a Conversational Tool

Oana Filip

There are so many ways to approach blog­ging and each one is some­how cor­rect and appeal­ing. And there are some peo­ple, such as Kendra, who suc­ceed to lev­el up their dig­i­tal game by being authen­tic and putting the best work out there. And this changes every­thing.


I reached Kendra almost a year ago about tak­ing her an inter­view and she accept­ed with­out hes­i­ta­tions. Some­how I didn’t find the per­fect con­text to put it into the spot­light until today. I hope she doesn’t mind that I have inte­grat­ed her beau­ti­ful answers in a sto­ry rather than a ping-pong of lines.

Kendra’s wan­der­ing the world to gath­er beau­ti­ful sto­ries for her blog

I try to treat every piece like a con­ver­sa­tion between me and my friends

Often, peo­ple are puz­zled by the so called solu­tions out there. Designs that seem to cov­er all the needs and none at the same time, func­tion­al­i­ties which don’t focus on real strug­gles, and tend to increase super­fi­cial val­ue.

We cre­at­ed Pix­el­grade Club to be at the oppo­site side of the spec­trum. To offer a steady solu­tion which match­es painful prob­lems for blog­gers of all kinds.


Kendra’s the excep­tion in the land­scape of pub­lish­ers who declare that they want to make a lifestyle out of their pas­sion. Not only she paid atten­tion to her gen­uine style from the ear­ly days, she also took into con­sid­er­a­tion what she wants to achieve both in the short and the long run.

I think my first real intro­duc­tion to the world of fash­ion was through Sex in the City. I used to post imagery from oth­er peo­ple to cre­ate these kind of visu­al mood boards and I’ve always felt like they were so much more ful­fill­ing that the school work I was meant to be doing.

It’s super easy to get lost in the crowd­ed play­ground of blog­ging, but it wasn’t the case for Kendra. She had a clue about the over­all feel­ing she want­ed to achieve for upcom­ing blog, one that res­onates with her per­son­al­i­ty and helps her focus on what she enjoys most.

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She knew that the only way to suc­ceed in the long run is by cre­at­ing stronger bonds with the peo­ple read­ing her sto­ries. On top of that, she was con­scious that it takes huge respon­si­bil­i­ty to cre­ate a fash­ion blog that keeps the vis­i­tors down to earth tak­ing into con­sid­er­a­tion how most of the fash­ion sto­ry­tellers are approach­ing their dig­i­tal pres­ence these days.


The next step in her jour­ney was to find a bal­ance in terms of con­sis­ten­cy, both on a visu­al and con­tent lev­el. There are plen­ty of blog­gers who are aim­ing to be some­one else, to play a role that it’s super­fi­cial and lacks authen­tic­i­ty, so she want­ed to stay far away of such a pack­age.

I had been look­ing for a news­pa­per design to focus more on the arti­cles I was post­ing, that seemed pro­fes­sion­al and I could eas­i­ly install myself.

Kendra’s wel­com­ing vis­i­tors in style

Kendra was zig­ging when most of the blog­gers were zag­ging at that moment. Let­ting her voice com­ing through gave her a kind of free­dom to play around while keep­ing the mojo that makes her-her.

She brought this strat­e­gy on the con­tent side with the help of Patch since our theme makes blog­ging much more acces­si­ble and no mat­ter what she post­ed the lay­out beau­ti­ful­ly adapt­ed and the con­tent arranged in such a way that made every­thing look great.

I real­ly like that you have so many options when it comes to writ­ing arti­cles – from fonts to align­ment. I love how the lay­out arranges itself for you in a very clean, yet imper­fect way

That’s the mag­ic with Patch and all the blog­ging themes we’ve been craft­ing so far. We’re assist­ing peo­ple like Kendra focus on what they do best: express­ing mean­ing­ful ideas and nur­tur­ing loy­al com­mu­ni­ties. We help them get out of trou­ble by offer­ing con­ve­nient solu­tions to par­tic­u­lar needs.


Her suc­cess is ours too and we are hap­py to say that we are not sur­prised to see that Kendra’s being reached out by big brands to work with her, that she has a grow­ing com­mu­ni­ty on social media, or that she’s con­tin­u­al­ly evolv­ing. 

In the end, it all sums up to being brave enough to start and take it from there. There’s no recipe, no per­fect how-to guide, no text­book. It’s all about giv­ing a try as Kendra, Kristi­na or Sarah did. This sto­ry could be yours too.

Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.