What Did I learn As a Brand Ambassador for Pixelgrade

Oana Filip

Work­ing with the right part­ners was always a strong focus on Pix­el­grade. We invest a lot of time, ener­gy, and mon­ey in nur­tur­ing healthy pro­fes­sion­al rela­tion­ships. In the last three months we kicked-off an ambas­sador­ship pro­gram and now we want to share with you how things worked out.

For the sake of trans­paren­cy, I feel the need to men­tion that this arti­cle is entire­ly writ­ten by Ieva Laicane, our first brand ambas­sador. We had a three-months col­lab­o­ra­tion where we exper­i­ment­ed a lot in order to find the best approach to pro­mote our Word­Press themes in a way that res­onates with both her and our crew. What fol­lows is a sto­ry about her first-hand expe­ri­ence. Enjoy it!


Hi! My name is Ieva, I’m a free­lance graph­ic design­er, online course cre­ation and blog­ger. I’ve been work­ing while trav­el­ing for sev­er­al years as a dig­i­tal nomad. I’m the author of The Ran­dom Pas­sion project and Nomad Mon­days — inspir­ing oth­ers to get into loca­tion inde­pen­dent income and build their own suc­cess­ful online busi­ness­es! 

My very first encounter with Pix­el­grade was a lot like a meant-to-be coin­ci­dence and I’m hap­py it lead to an unex­pect­ed but a very pleas­ant coop­er­a­tion. Here’s an insight into my expe­ri­ence with Pixelgrade’s ambas­sador pro­gram!


While I do appre­ci­ate a good part­ner­ship, I’ve nev­er real­ly been the one who’s seek­ing oppor­tu­ni­ties to work with brands — it’s just not some­thing I’m focus­ing on with my busi­ness. But when Pix­el­grade gave me this chance, I lit­er­al­ly grabbed it with a feel­ing of YES, this must be an amaz­ing expe­ri­ence!

I had the free­dom to choose my own mar­ket­ing strate­gies — I wasn’t oblig­at­ed to go through a must-do list that doesn’t align with my busi­ness.

There were sev­er­al fac­tors that made me think this will work out for good:

  • I liked their brand and Word­Press themes, it was some­thing I could relate to.
  • I enjoyed the com­mu­ni­ca­tion we had, it felt real­ly open and hon­est from the very begin­ning.
  • Since the very first moment, I noticed how Pix­el­grade have a real­ly per­son­al and unique approach to all they do.

What where my favorite benefits of being a brand ambassador?

#1 — Getting paid for doing what I love

This might be obvi­ous but one of the best ben­e­fits real­ly is the fact of get­ting paid for doing what I love. In my case, it’s writ­ing and shar­ing tips for aspir­ing blog­gers and online busi­ness own­ers, as well as build­ing web­sites. And with this pro­gram, I had the free­dom to choose my own mar­ket­ing strate­gies — I wasn’t oblig­at­ed to go through a must-do list that doesn’t align with my busi­ness.

At the same time, Pixelgrade’s team was very help­ful regard­ing any ideas to work with. For exam­ple, they gave me an inspi­ra­tion to write a blog post about my theme trans­fer and rebrand­ing. It was not only a great option to share more about my expe­ri­ence with Pix­el­grade but also turned out to be very help­ful for my audi­ence. And their advice and sup­port was near­by the whole jour­ney!


#2 —Having first-hand access to the latest products

As a Word­Press theme junkie, I absolute­ly enjoyed hav­ing access to the lat­est themes and becom­ing a part of the devel­op­ment process with my reviews and tips.  With the unlim­it­ed access to all the lat­est themes, I’ve had a chance to test them on my own and my client web­sites and now I’m able to share my hon­est opin­ion and tips with my audi­ence.

Peo­ple on the oth­er side of the screen are just as com­pas­sion­ate and will­ing to do the best for their cus­tomers just as you are.

Besides that, this chance has giv­en me an insight how theme devel­op­ment works in com­pa­nies like Pix­el­grade. Which is a valu­able infor­ma­tion not only for me as a web­site cre­ator but also as a blog­ger.


#3 —Having a good partnership record

Even if you’ve suc­cess­ful­ly coop­er­at­ed with oth­er brands, each brand ambas­sador pro­gram is unique. And Pix­el­grade def­i­nite­ly gave a great insight into how such pro­gram should work pro­vid­ing me with a pow­er­ful part­ner­ship record.

Many brand ambas­sador pro­grams would pre­fer work­ing with blog­gers who have some expe­ri­ence in a sim­i­lar jour­ney and after work­ing with Pix­el­grade, you’ll sure have some great expe­ri­ence to show them.

Now, when oth­er brand might ask “so… do you know what you’re doing?!”, I can say in all hon­esty — yes, I do!


What cooperation with Pixelgrade taught me

#1 — There are people just like us behind every business

While this might feel like an obvi­ous fact, very often we for­get to see com­pa­nies as they are — a group of humans.

What coop­er­a­tion with Pix­el­grade taught me is that when you speak from your heart and are hon­est about your expec­ta­tions, your assets and your pos­si­ble invest­ment  — you’ll get the same right back. And that’s what makes any coop­er­a­tion worth­while.

To make a coop­er­a­tion work, it’s impor­tant to under­stand that peo­ple on the oth­er side of the screen are just as com­pas­sion­ate and will­ing to do the best for their cus­tomers just as you are! The real job behind the scenes is to align both of your goals and make them work togeth­er.


#2—Great brand cooperations are possible

While many new blog­gers are doubt­ful about whether or not suc­cess­ful blog mon­e­ti­za­tion with brand coop­er­a­tions is pos­si­ble, I can say for sure — yes, it is!

As long as you stay true to your own pas­sion and goals, and don’t do things just for the sake of mon­ey, it is absolute­ly pos­si­ble to have a pos­i­tive expe­ri­ence with brand coop­er­a­tions.

If you’re seek­ing an option to coop­er­ate with a brand, you have to be open to oppor­tu­ni­ties.

We’re liv­ing in a world where some­times all that seems to mat­ter are big num­bers, whether in your social media pro­files or bank account. When, in real­i­ty, all that makes our world bet­ter is the hon­esty and sim­plic­i­ty of shar­ing things we real­ly enjoy.

As long as you keep that in mind, any coop­er­a­tion can turn out into an amaz­ing adven­ture and nonethe­less — a great deal.


#3Always be open to opportunities

As said, my encounter with Pix­el­grade fell from blue skies. I was research­ing Word­Press themes for my clients when I found their web­site. I signed up for their affil­i­ate pro­gram and even­tu­al­ly, it led to some fur­ther e-mail exchange which then turned out into an offer to become their ambas­sador.

Pixelgrade’s ambas­sador pro­gram works, makes you real­ly want to hold on to them and give all your sup­port and good inten­tions

Even for the most eager plan­ners, it’s hard to plan for good things to hap­pen. If you’re seek­ing an option to coop­er­ate with a brand, you have to be open to oppor­tu­ni­ties.

Trust your instincts when they tell you to act on some­thing, to take an unplanned move. It can be absolute­ly worth it or, at least, turn out into a good les­son.


Would I suggest becoming a Pixelgrade’s ambassador?

In all hon­esty — yes. Com­pa­nies like Pix­el­grade is what makes brand coop­er­a­tions worth­while!

In the online world, it’s very easy to get lost in all the lies and fake “pos­i­tive reviews” peo­ple give just to get some­thing in return. But the way Pixelgrade’s ambas­sador pro­gram works, makes you real­ly want to hold on to them and give all your sup­port and good inten­tions.

Don’t expect for it to be easy tho! While work­ing on your own terms can be seen as a great way to expand your cre­ativ­i­ty, some­times it’s even hard­er to work with­out clear guide­lines on what or how to do. So don’t dive head first into this if you don’t feel like get­ting the job done and invest­ing your cre­ativ­i­ty and ener­gy into this.

After all, you get what you give.

A few takeaways for the next Pixelgrade’s ambassador

  • Choose this pro­gram if you have a dose of cre­ativ­i­ty you want to invest in this kind of a part­ner­ship
  • Don’t for­get to fol­low the prin­ci­ple — you get what you give!
  • Be ready to stay hon­est and trans­par­ent, that’s also what you’ll receive in return
  • Make sure your brand’s goals and direc­tion are aligned with Pixelgrade’s ide­ol­o­gy and your audi­ence will be inter­est­ed to learn more about them!

We thank Ieva for being brave enough to embrace this adven­ture and accept the unknown of being our first brand ambas­sador. We will def­i­nite­ly con­tin­ue to work togeth­er to find cre­ative ways to pro­mote our Word­Press themes to the right kind of peo­ple. Mean­while, if her sto­ry inspired you to work with us, feel free to reach us out at oana.filip@pixelgrade.com, and maybe the next ambas­sador­ship arti­cle will be writ­ten by you. Cheers! 🍷

Our first brand ambassador wrote valuable insights about how things program worked out for her. Learn from her experience and apply it.
Oana Filip
Oana Filip

Digital storyteller @Pixelgrade and community builder for creative industries. A true believer in the power of making the world a better place.